Trademark Licensing
Portland State authorizes the use of the University’s name and logos on merchandise through a formal licensing and trademark program administered in partnership with the Collegiate Licensing Company (CLC).
Vendors
Vendors interested in producing merchandise with the University’s trademark must become a licensed vendor through the Collegiate Licensing Company.
Types of CLC Licenses
The CLC Consortium offers the following licenses to companies interested in producing licensed merchandise. All license applications are subject to the approval of the individual institutions.
Standard License
A Standard License is available to companies that wish to manufacture collegiate products (for resale) for six or more institutions, and is typically reserved for larger manufacturers with well-established production, distribution, and marketing capabilities. Here's a list of standard licensees with their addresses.
Local License
A Local License is available to smaller companies that wish to manufacture collegiate product (for resale) for up to five in-state institutions, and do not have plans to expand significantly beyond those local institutions. Here's a list of local licensees with their adresses.
Local licensed vendors in the Portland Metro area are:
- Screen Magic - Molly Luby - 503-866-8554 - molly@screenmagic.net
- American Business Solutions - Brent Daniels - 503-620-9898 x328 - brentd@asbwest.com
- Marco Ideas Unlitmited - Tom Gudekunst - 503-620-0770 x224 - tom@marcopdx.com
- T Line Design - Rick Lieberson - 503-266-2103 - rick@tlinedesign.com
- Gary Swank Jewelers - Gary Swank - 503-223-8940 - gswank@garyswank.com
- Green-Tree-Chair - Stephen Hilbert - 541-783-2783 - steveh@lonesomeduck.com
- Torque Customs & Design, Inc. - David Norman - 503-899-9722 - dnorman@pupponchos.com
- Pinemeadow Golf Products, Inc. - Guy Mount - 503-236-0531 - gabe@pinemeadowgolf.com
- 3Point Brand Management - David Tauber - 503-620-3410 - david@3-pt.com
Restricted License
A Restricted License is available to companies that wish to produce non-resale merchandise for "internal consumption" by institutions in the local area. Here's a list of restricted licensees with their addresses.
Restricted licensed vendors in the Portland Metro area are:
- KG Specialties - Kyle Gibson - 503-669-8233 - kyle@kgspecialties.com
- Butler Promotions - Doug Kim - 503-247-3510 - doug@butlerpromotions.com
Retailers
Retailers are granted the right to sell PSU trademarked merchandise that is purchased through a CLC vendor with a Standard or Local license.
Retailers in the Portland Metro area are:
- Portland State University Market and Spirit Store - Kristine Wise - 503-725-4529 - wisek@pdx.edu
- Portland State Bookstore - Eowyn Rogers - 503-226-2631 - erogers@psubookstore.com
University Departments and Student Groups
University departments and student groups are required to purchase PSU trademarked merchandise from a licensed vendor.
Merchandise developed for non-resale promotional purposes can be purchased from any licensed vendor.
Merchandise sold for a profit must be ordered from a vendor with a Standard or Local license.
When selling PSU trademarked merchandise, you must add a ™ or ® to University names or logos. See the PSU art sheet for appropriate use. The licensed vendor you select can add these icons for you.
If a Portland State University department or student group is seeking a specialty product and cannot find a licensed vendor who produces it, please contact Tracy Weber at 503-725-8555 or webert@pdx.edu for assistance.
