About This Course
This course provides valuable insights into the roles, responsibilities, and competencies required of merchants in the athletic and outdoor industry. Students will learn how retailers evaluate merchandise management decisions for fashion, trend, and staple products using marketplace observations and consumer insights. Instructors will provide practical tools for analyzing assortment plans, inventory strategies, and merchandising techniques, as well as provide insights into budgeting and accounting issues relevant to both retailers and manufacturers. This course will also investigate the role of presentation — whether in-store, catalog, online, or mobile — in the consumer decision-making process.