For over 20 years Traci Jones has guided large, multi-faceted programs, developed and implemented strategies at scale, and has tirelessly collaborated with diverse teams to reach business goals. As director of marketing, she has worked inside brands and with agency clients to establish foundational marketing programs, orchestrate events across the nation, and create successful brand and communications strategies. A sprinkling of brands Traci has worked with: Discover, AT&T, and Microsoft. She is the co-founder and current Chief Experience Officer of the Swell Co-Lab.
Traci is able to build bridges between art and science to create best-in-class marketing plans and brand stories. She anchors all of her work to the design thinking ideology—a repeatable, human-centered methodology for creative problem-solving and innovation. She believes this approach is critical to creating truly impactful stories.