Alexis Vera has more than two decades of experience leading retail/brand strategy and experience design initiatives for some of the world’s most recognized brands. In his current role, he serves as the Vice President of Creative and Strategy for SGK’s Brand Experience offering, which works directly with brands to imagine, design, manage, and execute enriching, disruptive, and ultimately shareable consumer experiences.
Alexis has helped shape the direction of SGK’s agency offering, overseeing the creative process for key clients like Coca-Cola, Nike, Starbucks, AB InBev, and many others. As a Design:Retail 40 Under 40 recipient, his work in consumer experience is helping to focus the market in better connecting brands to their consumers in a rapidly evolving landscape.