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FAQs

How do I view Google Analytics information for my Enterprise site?

Request access to PSU's Google Analytics report

Send e-mail to ucomm-support@pdx.edu. The e-mail should include:

  1. The fact that you'd like access to the Google Analytics reports.
  2. The e-mail address(es) of those that need access. We recommend pdx.edu addresses.

Login to Google Analytics

  1. Navigate to Google Analytics

  2. Login using your Odin username and password. 

  3. After logging in, you'll see the Accounts page which lists all the accounts you have access to view. 

    1. In the list of account views, click on www.pdx.edu. 

      • There are two folders labeled www.pdx.edu. Clicking on them will open and close the folders. You'll find the www.pdx.edu view in the second folder. 
    2. The next screen you're taken to is the Audience Overview. 

      1. By default, you will see data for pdx.edu as a whole. However, you are able to customize the information here to show data on just your Enterprise site. To do so, follow the instructions below. 

    Creating Segments

    Segments are subsets of your data. By default, you see all of Portland state University's data. However, you are able to modify the data to make it specific to your Enterprise site by using segments. Once you create one segment, it is useable across multiple pages of Google Analytics, but you will have to manually select the segment. 

    Creating a New Segment

    To view data on just your Enterprise site, you first have to add a segment that filters out all data unrelated to your site. To do so, navigate to the Audience Overview page, then follow these steps:

    1. Make sure you're in the Audience Overview page. 
    2. Click on "All Users" near the top of the Audience Overview page. 
      1. This will expand a list of segments that have automatically been generated. However, all of these segments automatically apply to pdx.edu; if you want the segment to apply specifically to your Enterprise site, then you'll need to add a filter into the segment, similar to what we're doing in the next few steps.  
    3. Click on +New Segment 
    4. In the Segment Name text box enter a name for this segment. Make it descriptive and something you would remember. For example, if it's a segment that only shows traffic on the OIT site, then you might want to call it OIT Traffic Only. 
    5. Click on Conditions
    6. Click on where it says Ad Content
    7. Find "Page" from the list of options (you can use the search box to help with this). 
    8. Enter your URI into the text box. 
      1. The URI is your site's URL after www.pdx.edu. For example, if your Enterprise site is the OIT and the URL is https://www.pdx.edu/undergraduate-admissions/, then your URI is /undergraduate-admissions/. 
    9. Click Save. 
      1. This will automatically update the data to reflect the new segment. 
      2. If you ever need to switch back to this segment, just click on All Users (or whichever segment is currently active), then check the box for this segment, and uncheck the box for any other segments. 

    Now that you've built a new segment, for any page in the left sidebar that you visit, you can select that segment (and deselect All Users) to view information from just that segment.

    About the Dashboard

    Dashboards are essentially one-stop-shops to view a variety of metrics related to your site and its users. They are highly customizable, and you are able to create multiple dashboards which allows you to give a different focus to each one. For additional support on dashboards (beyond what is provided in this FAQ), please visit Google's Analytics support for dashboards.

    Viewing Your Dashboard

    1. Click on www.pdx.edu in the list of subdomains available for viewing. 

      1. Do not click on the unfiltered view, as that one will not provide you with accurate data. 

    2. Click on "Dashboards" in the left hand column, then click on "My Dashboard". 

    3. Once you're in your dashboard, you can select the segment you previously created to mass filter the data on the dashboard.  

    There are a multitude of widgets here, already established, showing new users, sessions, users, sessions by browser, etc. You can create new widgets or modify the existing widgets, if desired. You can also create new dashboards, which can be helpful if you manage multiple Enterprise sites. 

    Sample Customized Dashboards

    Though you can manually create and customize your own dashboards, or use the templates provided to you through Google Analytics, you can also use custom templates created by other users. Here are a few dashboard examples that may be useful to you. To add each dashboard to your Analytics Account, click on the links below. This will take you to a page where you can choose which view you want the dashboard applied to (choose www.pdx.edu). This screen also gives you the option to change the name of the dashboard.

    Once the dashboard is applied to your account, you will want to go in and customize it using segments. Some widgets (including all of the ones in the Realtime Overview dashboard) are not affected by segments. For those, you will have to manually update each widget individually. Instructions for manually updating individual widgets in these sample dashboards are below the list of dashboards.     

    Analytics Dashboard: Facts About Visitors

    • This dashboard can be filtered using segments. There is no need to manually adjust any widgets. 

    Analytics Dashboard: Facts About Site

    • For this dashboard, you will have to manually update the "Pages with the Longest Load Times" widget. 

    Analytics Dashboard: Realtime Overview

    • You will need to manually adjust every widget in this dashboard as realtime metrics are not affected by widgets. 

    Manually Update Individual Widgets in the Sample Dashboards

    1. Click on the edit button in the top right corner of the widget (it looks like a pencil). That will open a new window where you can update the widget settings. 
    2. Scroll down to the Filter option.
    3. Replace SITENAME with the URL of your site, keeping the slashes. For example, if you are part of Undergraduate Admissions (pdx.edu/undergraduate-admissions), you would replace /SITENAME/ with /undergraduate-admissions/ 

    Page Analytics

    In addition to Google Analytics, Google has produced a Chrome extension called Page Analytics which is incredibly helpful for seeing individual page statistics, such as what percentage of visitors access different links, the bounce rate (people who enter the page then leave without going anywhere else), and page views, on a page-by-page basis. 

    If you are using Chrome as your browser, it's recommended that you add this extension to your browser. You can toggle it on and off, so it will only display when you want it to be seen. After adding the extension and toggling it on, when you visit a pdx.edu site the page will display as it does in the image below. You are able to customize this extension as well, to make it more specific if you're looking for particular data.   

    Additional Support

    If you need additional support with Google Analytics, please visit Google Analytics Support for Dashboards and Google Analytics Support for Segments. If your question cannot be answered there, please email ucomm-support@pdx.edu.