Brand Identity

Portland State University has a comprehensive identity program. Our logo, typefaces, and messages reflect and build upon our reputation as Oregon's engaged urban research university.

Brand Messaging Framework

Portland State's Brand Messaging Framework gives campus stakeholders a way to build key messages for a variety of target audiences. It leverages findings from quantitative and qualitative research to prioritize messages, it unifies the institution’s voice, provides clarity on the priority proof points, and rinses the institution’s key messages through the approved strategic positioning.

The following target audiences are included:

  • Prospective and current undergraduate students
  • Prospective graduate students
  • Alumni
  • Donors
  • Parents and Counselors
  • Influencers and Employers
  • Faculty and Staff

Branded Merchandise

University departments and student groups who would like to produce merchandise using University’s name and logos are required to purchase from formally licensed vendors.  Portland State's primary logo and Athletics logo art sheet.

Business Cards, Letterhead and Envelopes

Use our online ordering system to order business cards, letterhead, and envelopes (opens new window).

Design Templates 

Poster, flyer, powerpoint and other design templates are available on our online portal, PhotoShelter. To request download access, please contact Brett Forman.

Email Signature

Include an e-mail signature, complete with PSU logo, in your e-mail messages.


Download the PSU logoFor school, college, or department logos please go to PhotoShelter. To request download access, please contact Brett Forman.


Looking for a campus shot? Best photos of PSU? Please visit our online portal, PhotoShelter. Photos are key worded so you can easily search for what you need. To request download access, please contact Brett Forman.

Style Guide

The Portland State University Style Guide is intended for those responsible for creating communication materials for Portland State University, from student information packets, to website content and more. Great brands are instantly recognizable, stand for something, and speak a common language, even when they speak to different audiences. Brands build strong bonds with their audiences through consistency.

The Portland State University Brand is much more than a logo or history. Our brand is what students, parents, faculty, alumni, peers, and outside observers all think, feel, and respond to when they encounter anything and everything Portland State University.

By using established brand standards, our look and feel will remain consistent. The boldness of our brand is transferable between various media formats, flexing naturally across digital, print, social, mobile, and web. Maintaining a strong, unified voice ensures that our brand won’t be diluted or misconstrued. Amid the complexities that make up Portland State University, there are very few times that we ask our community to be single-minded.


  • Personality & tone
  • Creative platform
  • Audiences
  • Brand Voice
  • Identity System
  • Design DNA
  • Typography
  • Type Applications
  • Color
  • Color Applications
  • Graphic Elements
  • Photo Treatment
  • Photography

Trademark Licensing

Portland State authorizes the use of the University’s name and logos on merchandise through a formal licensing and trademark program administered in partnership with CLC (Collegiate Licensing Company). -> Learn More