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Brand Identity

Portland State University has a comprehensive identity program. Our logo, typefaces, and messages reflect and build upon our reputation as Oregon's engaged urban research university.

Using Portland State's Brand Identity

The Portland State brand standards guide is a reference tool for applying a consistent look, feel, and messaging for all University communications. It includes elements such as proper logo usage, color, photography, typefaces, key messages and advertising guidelines. All PSU units and outside agencies must follow the visual identity guidelines for internal and external communications. 

Identity at a Glance - a condensed guide for using the PSU logo and colors.

Identity Standards - a comprehensive guide for using all of the visual identity pieces to our best advantage.

Identity Standards - for department logos - a condensed guide for using PSU department logo treatments.

Be sure to also explore the University's editorial style guide and photography protocols and photo and video release form

PSU Logos

Download PSU logo files appropriate for most do-it-yourself print publications. New department logo treatments are also available for download. 

Business Cards and Stationery

Use our online ordering system to order business cards, letterhead, and envelopes (opens new window).

E-mail Signature

Include an e-mail signature, complete with PSU logo, in your e-mail messages.

Branded Merchandise

University departments and student groups who would like to produce merchandise using University’s name and logos are required to purchase from formally licensed vendors.  Portland State's primary logo and Athletics logo art sheet.