Brand Identity

Portland State University has a comprehensive identity program. Our logo, typefaces, and messages reflect and build upon our reputation as Oregon's engaged urban research university.

Using Portland State's Brand Identity

The Portland State brand standards guide is a reference tool for applying a consistent look, feel, and messaging for all University communications. It includes elements such as proper logo usage, color, photography, typefaces, key messages and advertising guidelines. All PSU units and outside agencies must follow the visual identity guidelines for internal and external communications. 

Identity at a Glance - a condensed guide for using the PSU logo and colors.

Identity Standards - a comprehensive guide for using all of the visual identity pieces to our best advantage.

Identity Standards - for department logos - a condensed guide for using PSU department logo treatments.

Be sure to also explore the University's editorial style guide and photography protocols and photo and video release form

PSU Logos

Download the PSU logoFor school, college, or department logos please go to PhotoShelter. To request download access, please contact Brett Forman,

PSU Photo Gallery

Looking for a campus shot? Best photos of PSU? Please visit our online portal, PhotoShelter. Photos are key worded so you can easily search for what you need. To request download access, please contact Brett Forman,

PSU Design Templates 

Poster, flyer, powerpoint and other design templates are available on our online portal, PhotoShelter. To request download access, please contact Brett Forman,

Business Cards and Stationery

Use our online ordering system to order business cards, letterhead, and envelopes (opens new window).

E-mail Signature

Include an e-mail signature, complete with PSU logo, in your e-mail messages.

Branded Merchandise

University departments and student groups who would like to produce merchandise using University’s name and logos are required to purchase from formally licensed vendors.  Portland State's primary logo and Athletics logo art sheet.