Events

Design Thinking & Marketing: Better Position Your Brand with a Customer-first Approach
Thursday, June 14, 2018 - 7:30am to Thursday, June 14, 2018 - 9:30pm

As the digital landscape expands it is essential to align your brand with rapidly growing customer expectations. Design thinking is a holistic, user-centered way of approaching marketing.
 
The methodology allows you to better understand your customers and assess their needs, innovate radical solutions, access untapped potential, and stand out from your competition. By leveraging design thinking to dive deep into the user experience, marketing teams will become more creative, intentional, empathetic and efficient in their efforts. 

While design-led companies who foster creativity enjoy 1.5x greater market share (source), 71% of organization who practice design thinking report it has also improved their working culture on a team level (source). 
 
Join us for this panel discussion to hear practical examples and learn how you can better position your brand with a customer-first approach. 

Moderated by Mambo Media President and CEO Siouxsie Jennett, this event is free. #pdxDMS 

Moderator
Siouxsie Jennett

Program
Thursday, June 14, 2018
7:30 am - 9:30 am
Center for Executive and Professional Education

Registation is open on TicketLeap!