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Research - Scott Marshall


  • Sustainability-based management and strategy
  • Corporate legitimacy and reputation
  • Social entrepreneurship


  • Co-PI of an $87,000 grant to partner with the City of Portland Bureau of Environmental Services and the Pollution Prevention Resource Center to provide assistance to small firms interested in implementing environmental initiatives as a part of their business processes.

Select Recent Activity

Refereed Publications

Plumlee, Marlene, Rachel Hayes, Darrell Brown and R. Scott Marshall (In Press). Voluntary Environmental Disclosure Quality and Firm Value: Further Evidence. Journal of Accounting and Public Policy.

Hamann, Ralph, James Smith, Pete Tashman and R. Scott Marshall (forthcoming). Why do SMEs go green? An analysis of wine firms in South Africa. Business & Society.

Rupley, Kathleen, Darrell Brown and R. Scott Marshall. (2012). Governance, media and the quality of environmental disclosure. Journal of Accounting and Public Policy, 31 (6): 610-640. 

Marshall, R. S. (2011). Conceptualizing the international for-profit social entrepreneur. Journal of Business Ethics, 98, 183-198.

Marshall, R. S., Akoorie, M. E. M., Hamann, R., & Sinha, P. (2010). Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand. Journal of World Business, 45, 405-414.

Marshall, R. S., Vaiman, V., Napier, N., Taylor, S., Haslberger, A., & Andersen, T. (2010). The End of a "Period": Sustainability and the Questioning Attitude. Academy of Management Learning and Education, 9, 477-487.

Cordano, M., Marshall, R. S., & Silverman, M. (2009). How do small and medium enterprises go "green"? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92, 463-478.

Dillard, J., Brown, D., & Marshall, R. S. (2005). An environmentally enlightened accounting. Accounting Forum, 29, 77-101.

Marshall, R. S., Cordano, M., & Silverman, M. (2005). Exploring individual and institutional drivers of proactive environmentalism in the US Wine industry. Business Strategy and Environment, 14, 92-109.

Marshall, R. S., & Harry, S. P. (2005). Introducing a new business course: "Global business and sustainability"", International Journal of Sustainability in Higher Education, 6, 179 - 196.

Marshall, R. S., Nguyen, T. V., & Bryant, S. E. (2005). A dynamic model of trust development and knowledge sharing in strategic alliances. Journal of General Management, 31, 41-57.

Marshall, R. S., & Standifird, S. S. (2005). Organizational resource bundles and institutional change in the U. S. organic food and agricultural certification sector. Organization & Environment, 18, 265-286.

Silverman, M., Marshall, R. S., & Cordano, M. (2005). The greening of the California wine industry: Implications for regulators and industry associations. Journal of Wine Research, 16, 151-169.

Kahle, L. R., Marshall, R. S., & Kropp, F. (2003). The new paradigm marketing model. Journal of Euromarketing, 12, 99-121.

Marshall, R. S. (2003). Building trust early: The influence of first and second order expectations on trust in international channels of distribution. International Business Review, 12 (4): 421-443.

Marshall, R. S. & Brown, D. (2003). "The strategy of sustainability: A systems perspective on Norm Thompson Outfitters' environmental stewardship initiatives." California Management Review 46 (1), 101-126.

Marshall, R. S., & Brown, D. (2003). Corporate environmental reporting: What's in a metric? Business Strategy and Environment, 12, 87-106.

Marshall, R. S., Boush, D. M. (2001). Dynamic decision-making: A Cross-cultural comparison of U.S. and Peruvian export managers. Journal of International Business Studies, 32, 873-893.

Marshall, R. S., Ungson, G. R., & Pan, Y. (2000). Organizational learning: A perspective from the choice and pattern of sequential modes of foreign market entry. Performance Improvement Quarterly, 13, 117-137.

Non-Refereed Publications

Brown, D., Dillard, J., & Marshall, S. (2009). Triple bottom line: A business metaphor for a social construct. In J. Dillard, V. Dujon, and M. C. King (Eds.), Understanding the social dimension of sustainability. (pp. 211-232). NY: Routhledge.

Marshall, R. S., Brown, D., & Dillard, J. (2005). Strategically informed, environmentally conscious information requirements for accounting information systems.  Journal of Information Systems, 19, 79-103.

Case Studies

Marshall, R.S., Brown, D., Sakaris, B., & Cai, M. 2013. Madecasse: Competing with a “4x Fairtrade” business model. 1st place Social Enterprise Track, oikos Global Case Writing Competition 2012.

Marshall, R.S., Peifer, L., & Ferrigno, E. 2011. Tropical Salvage: From recession to expansion. 3rd place Social Enterprise Track, oikos Global Case Writing Competition 2011.

Greene, Jacen and Marshall, R.S. ALTIS: A micro-finance start-up in Nepal. Finalist, 2010 oikos Global Case Writing Competition 2010.

Marshall, R. S., Pullman, M., Anderson, Z., Flax, M., Gambetta, D., & Greene, J. 2009. Sustainability amidst uncertainty: Columbia Forest Products’ pursuit of sustainability in a changing market. 3rd Place, oikos Global Case Writing Competition 2009.

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