Research - Jacob Suher


  • Consumer Behavior
  • In-Store Decision Making
  • Retail Strategy
  • Healthy Eating


  • Winner, Society of Marketing Advances Jean-Charles Chebat Best Retail Dissertation Proposal Award, 2015
  • Honorable Mention, American Marketing Association Mathew Joseph Emerging Scholar Award, 2015
  • Winner, MSI/H. Paul Root Award for most significant contribution to marketing practice, 2014


  • Qualtrics Behavioral Research Grant, 2015
  • McCombs Continuing Fellowship for academic accomplishment, 2015
  • Marketing Science Institute Research Grant for purchase intentions project, 2010

Refereed Publications

 Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), “Eating Healthy or Feeling Empty? How The “Healthy = Less Filling” Intuition Influences Satiety.” Journal of the Association for Consumer Research, 1(1), 26-40.

Hui, Sam K., Yanliu Huang, Jacob Suher, and J. Jeffrey Inman (2013), “Deconstructing the First Moment of Truth: Understanding Point-of-Purchase Drivers of Unplanned Consideration and Purchase,” Journal of Marketing Research, 50(4), 445-462.

Hui, Sam K., J. Jeffrey Inman, Yanliu Huang, and Jacob Suher (2013), “The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies,” Journal of Marketing, 77(2), 1-16.
Suher, Jacob and Herb Sorensen (2010), “The Power of Atlas: Why In-Store Shopping Behavior Matters,” Journal of Advertising Research, 50(1), 21-29.

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