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Jacob Suher, Business Administration faculty, received an honorable mention award as a top-three finalist for the John A. Howard American Marketing Association Doctoral Dissertation Award. His dissertation is titled "Shop Different: Consumers' Dynamic Mot
Author: Currently
Posted: March 13, 2017

Jacob Suher, Business Administration faculty, received an honorable mention award as a top-three finalist for the John A. Howard American Marketing Association Doctoral Dissertation Award. His dissertation is titled "Shop Different: Consumers' Dynamic Motivations for Unplanned Purchases.” He accepted his award at the Winter AMA conference in Orlando, Feb. 18.