Bachelor's Degree in Business: Advertising Management

FIR Advertising, a student-run advertising agency serving Portland brands

FIR Advertising, a student-run advertising agency serving Portland brands

Create Your Future

The Advertising Industry

Advertising takes marketing one step further—it’s how we communicate and create value in the products and services we consume daily. Over the last century, the way in which brands communicate and connect with customers has transformed in response to the development of new technologies. From print media to radio ads to television commercials, traditional advertising methods have adapted to changing consumer behaviors. New media such as online, mobile and digital media are just as integrated into the mainstream media mix as they are in our daily lives. As brands strive to connect with their audiences in innovative ways, the future of advertising will be driven by digital strategies and big data. According to Interactive Advertising Bureau (IAB), digital ad revenue has quickly surpassed television revenues and IAB/Kelsey forecasts that digital revenues will nearly double by 2016.

Portland State University’s Advertising Management program focuses on how integrated and modern advertising strategies help businesses grow. Develop critical thinking and analytical skills to master how advertising can be used as a tool to solve real-world business problems. Now is the time start a career in advertising. According to the Bureau of Labor Statistics employment, opportunities for advertising, promotions, and marketing management are expected to grow by 12 percent between 2012 and 2022. Digital media has seen a growth rate of 129% since 2010. Join an industry on the move and start creating your future today.

The Advertising Management Program

The PSU Advertising Management program is one of a kind—we are one of few advertising programs in the nation that is structured within a business school. Why does this matter?

Because advertising is the vehicle through which solutions are delivered when solving complex business problems

Whether if the goal is to increase market share; elevate perception, increase awareness; or to build loyalty—business students who understand the bigger picture design smarter strategies tailored to meet specific objectives. We challenge you to bring your passion and creativity while gaining business acumen so you graduate ready to shine amongst your peers in one of the most unique industries in the world.

Our program prepares students to understand today’s full-service advertising agency environment that involves all players—strategic planners, account managers, communication strategists, and creative masterminds—to reach an integrated solution across channels. Since our program focuses on advertising within the realm of marketing communications, you will gain both theoretical and hands-on skills to help brands get noticed, including real-world projects to add to your portfolio so you walk into every job interview well-equipped to showcase your talent and potential.

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The Advertising Management Curriculum

Our curriculum focuses on strategy so our graduates can sit at the executive table co-creating head-turning solutions to move brands forward.

Advertising Management Courses (24 required Advertising credits out of 82 credits required in Business):

  • Advertising
  • Consumer Behavior and Customer Satisfaction
  • Media Strategy
  • Creative Strategy
  • Advertising Campaigns
  • Marketing Research Electives for Advertising Management Majors
  • Account Managing
  • Portfolio Workshop
  • FIR Advertising Agency Workshop
  • Digital Media Planning and Design

Download the Advertising Management Sequence Sheet (PDF) for additional details about our pre-requisites, requirements, credits and suggested sequences. Visit Degree Requirements for detailed requirements for your entire degree.

Advertising Students and Community

Portland is known for its colorful environment making it an ideal place to study advertising. Recognized around the world as an innovative hub of creativity and innovation, our city is filled with energetic startups and established agencies looking for next generation’s advertising professionals. Our sought-after alumni work in agencies large and small, global and regional—from Wieden+Kennedy to RGA—as well as in in-house advertising departments in corporations like Adidas and Yahoo.

Our Downtown Portland location connects students directly to internships and jobs often found through our well-connected faculty who come with extensive advertising experience. On campus, we combine lessons learned in the classroom with industry experience. Get ahead of the job hunt by working with graphic design, communication, and marketing students in FIR Advertising, a student-run advertising agency serving Portland brands, helping you build a strong portfolio to share with employers.

Your Advertising Career

Upon graduation, you will be ready to pursue a career in strategic planning, account management, media strategy, or creative development.

Related Programs

  • Marketing Concentration
  • Design Management Minor
    This minor is specifically designed for students in advertising management and other non-design majors who aspire to work in the creative communications industry. The coursework teaches non-design students the skills needed to work effectively with graphic designers and art directors on creative teams.
  • Communication Minor
    The Communication program prepares students for careers in many professions by cultivating critical reasoning and writing skills. This minor allows for a wide range of classes to choose from, with no specific classes required.

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