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Portland Business Journal: Green Sports Alliance continues to add big-league members
Author: James Cronin, Portland Business Journal
Posted: April 12, 2016

Original article with photo gallery

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The Green Sports Alliance's ranks have swelled to nearly 400 members since forming in 2010.

The organization has focused on developing case studies from best practices for sustainability at sporting venues across the country, helping member teams and leagues (the group counts the NHL, NFL and MLB as members) implement energy and other efficiency efforts.

Last year, the group launched Green Sports Alliance Europe. The organization has had international members, but never in a cohesive manner like with the new structure, said Justin Zeulner, who leads the alliance.

The group also recently started a corporate members network. The hope is to influence how companies can promote healthy, sustainable economic growth, he said.

"What started as six Pacific Northwest teams getting together inspired by the Trail Blazers’ work has become a global movement," Zeulner said.

Next up is rallying individual athletes to talk about how they can join the movement, he added.

"How can we leverage the passion fans have," to promote water and energy conservation, Zeulner asked rhetorically. "We need bigger league campaigns."