Center for Executive and Professional Education

PR401 Intro to Strategic Communications & Public Relations

About This Course

This course provides an overview of the principles of strategic communications, including the history and evolution of modern-day public relations. Instructors examine public communication strategies, the media, audience identification, message development, and the role of PR and strategic communications in organizations and in society. Participants will explore the ethics of persuasion and the critical role of digital media in developing and executing a successful public communication campaign.

  

Course Snapshot


Format
 		 Online

Frequency
 		 Once per year (Winter)


Length

 4 weeks

Cost
 		 $549

Course Schedule         Register Now

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STRATEGIC COMMUNICATIONS AND PUBLIC RELATIONS

Strategic communication is the total effort of an organization to inform, motivate, and connect with its various audiences. As social media and the immediacy of digital media takes over the news cycle, understanding how an organization is perceived by its internal and external audiences is essential for...

Strategic Communications

What You’ll Learn

Upon completion of this course, students will have gained the knowledge to:

  • Define and apply key ideas in the field of strategic communications;
  • Explain the differences between communication functions and specializations;
  • Identify their own values and communication frames;
  • Understand the difference between ethical and legal;
  • Evaluate audiences and identify appropriate communication channels.

The Learning Environment

This class is fully online and includes live, online sessions with the instructor.

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Courses in this Certificate Track

Enrolling in the full certificate program allows for more comprehensive learning in regard to strategic communications and public relations.

Course Schedule about this content

Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.

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Meet the Instructor

Ariane Le Chevallier

Ariane Le Chevallier is a strategic communications consultant with nearly 20 years of in-house and agency PR experience. She got her start in Washington, D.C. where she spent more than a decade working for some of the...

See full profile for Ariane Le Chevallier