WM411 Content Strategy
About This Course
Great content is more than collateral — it’s a core business asset and the lifeblood of any digital marketing strategy. With smart strategy and storytelling, content can build an audience, create demand, nurture customer relationships, and grow a business.
This course covers foundational concepts, frameworks, and best practices of content strategy for digital marketing, as well as practical tools and techniques required to support a successful content strategy. This course will guide students through the process of planning, creating, delivering, and managing useful, usable content.
|The course is delivered remotely, with a blend of virtual live sessions and self-paced activities.|
|Two times per year (Fall & Spring)|
||One week with a 15-hour workload. Please check the schedule for live session dates and times.|
Digital Marketing Strategies
Interested in the ever-changing, exciting world of digital marketing? This certificate program provides a foundation of the principles and core concepts of digital marketing and teaches the latest in digital marketing trends. Students will gain skills in developing digital content and learn how to...
What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:
- Discover audience insights to create an actionable content plan;
- Conduct a basic content audit and document key attributes;
- Plan for the creation of strategic, differentiated content;
- Identify the key steps in a content marketing workflow;
- Develop and document a content marketing strategy.
The Learning Environment
The course is delivered remotely, with a blend of synchronous and asynchronous activities. Virtual live sessions provide opportunities to engage with the instructor and other students in real-time and self-paced activities give students the chance to work through content on their own schedule.
Other Courses in this Certificate Track
Enrolling in the full certificate program provides students with a comprehensive overview of digital marketing and the latest marketing strategies across all channels.
Additional Courses in this Program
Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.
Carmen Hill has worked as a TV journalist, content strategist, copywriter, and marketing director. As Content Director at Babcock & Jenkins, Carmen built an industry-leading content marketing practice, working with global clients including Adobe, Google, and Xerox. Carmen holds a Bachelor of Journalism degree from the University of Texas at Austin and has completed advanced certification programs.