WM403 Social Media Marketing
About This Course
The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how people buy and sell products, reach customers, interact with friends, and talk about likes and dislikes. Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing.
This course provides an introduction to the fundamentals of social media marketing as well as the strategic value of each of the major social platforms. Students will look at current trends impacting social media and digital marketing, the state of social media today, and how social media strategy has become an essential component within an organization’s marketing efforts.
Digital Marketing Strategies
Interested in the ever-changing, exciting world of digital marketing? This certificate program provides a foundation of the principles and core concepts of digital marketing and teaches the latest in digital marketing trends. Students will gain skills in developing digital content and learn how to...
What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:
- How social media fits into an overall digital marketing strategy;
- The role of social media at different stages of the customer journey;
- How to craft a social media campaign strategy;
- The importance of conducting a social media audit to stay ahead of the competitive landscape;
- How to track the success of social media efforts and align them to business goals;
- The importance of saying safe and secure on social media.
The Learning Environment
This course is delivered in a virtual format and combines lectures, discussions, and group activities.
A laptop is required.
Other Courses in this Certificate Track
Enrolling in the full certificate program provides students with a comprehensive overview of digital marketing and the latest marketing strategies across all channels.
Additional Courses in this Program
Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.
Corissa Saint Laurent has owned and operated two small businesses and led regional development for Constant Contact. She speaks nationally for Google’s Get Your Business Online program. Corissa’s passion is helping people and companies grow, transform, and be the best versions of themselves. She earned a BA in Environmental Analysis and Design from the University of California, Irvine.