WM401 Intro to Digital Strategies

About This Course


Keeping up with today’s rapidly changing digital world is a challenge — even for digital marketing professionals. The ability to deliver compelling, relevant, and effective digital programs requires a comprehensive framework for identifying the most common drivers of digital communications and interactive experiences.

This foundational course provides students with an overview of digital marketing and the customer journey, as well as an introduction to the fundamentals and framework of digital marketing strategies. Students will learn about digital strategies as they relate to modern marketing, developing target personas, branding and its relevance to the digital world, marketing campaigns, personal branding, and more.


Course Snapshot

The course is delivered remotely, with a blend of virtual live sessions and self-paced activities.

Two times per year (Fall & Spring)


One week with a 15-hour workload. Please check the schedule for live session dates and times.


Course Schedule         Register Now

Two people working together looking at a laptop

Digital Marketing Strategies

Interested in the ever-changing, exciting world of digital marketing? This certificate program provides a foundation of the principles and core concepts of digital marketing and teaches the latest in digital marketing trends. Students will gain skills in developing digital content and learn how to...

What You’ll Learn

Upon completion of this course, students will have gained the knowledge to:

  • Understand the differences and advantages of the most effective digital media/channels;
  • Develop target personas;
  • Create strategies for building a cohesive brand experience across a range of digital touch points;
  • Create a strategy for building a personal brand online.

The Learning Environment

The course is delivered remotely, with a blend of synchronous and asynchronous activities. Virtual live sessions provide opportunities to engage with the instructor and other students in real-time and self-paced activities give students the chance to work through content on their own schedule.

Other Courses in this Certificate Track

Enrolling in the full certificate program provides students with a comprehensive overview of digital marketing and the latest marketing strategies across all channels.

Additional Courses in this Program

Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.