DT403 Narrative and Communication Design

About This Course


Narrative development and communication are critical components in the design thinking process. Building a narrative is how organizations communicate with their teams and their customers. The success of innovation often depends on the success of a communication strategy because communication is a key, and often undervalued, component of the innovation process. Silos and lack of communication can hamper progress, while open, empathic communication can lead to breakthroughs.

In this course, participants will unpack the components of strategic communication, communication challenges, strategies for working in interdisciplinary teams, and communication strategies for supporting the innovation process. A key component of this course will focus on narrative development through story listening and storytelling. Stories convey an understanding of what already exists and provide a context for brainstorming and developing new insights.


Course Snapshot

Course delivered in a virtual format with live instructor & student interaction

Once per year (Fall)


One week with a 15-hour workload. Please check the schedule for live session dates and times.


Course Schedule         Register Now

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Design Thinking and Innovation

Design Thinking is a holistic, human-centered way to tackle the challenges of today's increasingly automated business environment. Design thinking methodology and tools integrate higher order thinking skills like problem solving, critical thinking, creativity, and collaboration to align with customer...

What You’ll Learn

Upon completion of this course, students will have gained the knowledge to:

  • Understand the impact that communication has on design thinking and the innovation process;
  • Be able to ease and excite users and stakeholders through the changes that innovation brings;
  • Be able to successfully represent a project to various stakeholders and decision makers;
  • Increase cohesiveness of narrative regardless of perspective.

The Learning Environment

This course is delivered in a virtual format and combines lectures, discussions, and group activities. 

Other Courses in this Certificate Track

Enrolling in the full certificate program allows for more comprehensive learning in regard to design thinking and innovation.

Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.