News

Amaradri Mukherjee, Business faculty, authored an article, "The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types," published in the Journal of Retailing.
Author: Currently
Posted: August 6, 2018

Amaradri Mukherjee, Business faculty, authored an article, "The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types," published in the Journal of Retailing.