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Transportation Research Discussion with Sue Zielinski
Thursday, October 22, 2009 - 12:00pm to Thursday, October 22, 2009 - 1:00pm

Who: Sue Zielinski, Managing Director of the University of Michigan's Sustainable Mobility
and Accessibility Research and Transportation (SMART) Program
What: Roundtable Research Discussion
When: Thursday, Oct. 22 at 12:00pm
Where: PSU Urban Center (SW 6th & Mill) Room 710 (Meyer Board Room)

The discussion is sponsored by Oregon Transportation Research and Education Consortium and Portland State University. Light refreshments will be provided and the event is free. For more information, email Jon Makler at OTREC.

Sue Zielinski, Managing Director of SMART (Sustainable Mobility & Accessibility Research & Transformation) at the University of Michigan will focus on accelerating the dot-connecting needed for the Next Generation of sustainable mobility and accessibility. She'll highlight 3 key underlying paradigms:

OPEN SOURCE TRANSPORTATION: (Sustainable, equitable, multi-modal, seamlessly connected, door-to-door, IT enhanced urban and regional transportation). The New Mobility Hub Network approach currently being developed in a number of cities around the world will be described as a practical, feasible, scalable, and immediate application of Open Source Transportation.

(Strategic alliances that bring public sector, private sector, NGOs and academe to the table from the outset to map innovation, integration, and implementation strategies). An actual abridged mapping exercise may be included if time permits.

MAKING IT SEXY: Understanding the underlying values and psychology associated with transport choices and applying new systems, services, and approaches to meet those needs more sustainably and equitably.