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Film: Be Kind Rewind
Sunday, July 6, 2008 - 3:00pm
French celluloid sorcerer Michel Gondry delivers his most playful, accessible and subtextually sparkling slice of bespoke whimsy to date in the follow-up to his stifling 2005 quirk mire, 'The Science of Sleep'. This time, he accompanies us on the Capra esque journey of highly-strung VHS rental shop clerk, Mike (Mos Def) and his skittish, mildly unhinged mechanic buddy Jerry (Jack Black) as they are forced - via myriad helter-skelter plot machinations - to locate the journeyman director deep inside them and remake all the films in the store when they are inadvertently erased. In doing so, they manage to convert the present-day dead-end town of Passaic, New Jersey into a teeming, ramshackle film lot where customised (or 'Sweded') versions of '80s popcorn classics such as 'Ghostbusters' and 'Driving Miss Daisy' are rolled out at a dizzying rate and perform a roaring trade. On paper, it sounds eccentric, but this is all part of Gondry's vision. He presents us with a film whose simple structure could have tripped from the tongue of any vacuous pony-tailed studio exec (a community coming together to save a dilapidated video shop? It could only have come from the '80s!). But Gondry uses this premise to flip open the ribcage of cinema and allow us to peruse its blood, bones and sinew, and really see how they flow, fit and flex into a glorious whole.


Be Kind Rewind (2008 Michel Gondry)
35mm Film
102 minutes
July 4 & 5 at 7:00 pm and 9:30 pm, July 6 @ 3 pm
5th Ave Cinema, 510 SW Hall St. @ PSU
Free for PSU Students, Faculty and Staff with ID; $2 for Other Students, Seniors and Children; $3 General Admission