Rachel Noorda, Ph.D.

Assistant Professor
Director of Book Publishing

Stratford Hall Room 203 | 725-9662 | rnoorda@pdx.edu

B.A. in English Language, 2011 Brigham Young University 
MLitt in Publishing Studies, 2012 University of Stirling
Ph.D. in Publishing Studies, 2016 University of Stirling

On the PSU faculty since 2017


FIELDS: Book Publishing, History of the Book, Scottish Literature, Marketing and Entrepreneurship Interface, Small Business, International Marketing, Cultural/Creative Industries

BIOGRAPHY

Rachel Noorda is a Senior Instructor in the graduate program in Book Publishing at Portland State University. She earned her PhD in Publishing Studies from the University of Stirling, Scotland, where she studied the international marketing of Scottish books to the Scottish diaspora. While working toward her PhD, she co-founded an educational children’s publishing house, ThunderStone Books. In addition to running a publishing company, Rachel has taught courses at the University of Stirling, Brigham Young University-Idaho, and the College of Southern Nevada.

PUBLICATIONS

“Entrepreneurship and Marketing in the Publishing Industry” in Handbook on Marketing and Entrepreneurship, Ian Fillis and Nicholas Telford, eds. Cheltenham: Edward Elgar. (Forthcoming)

"From Waverley to Outlander: reinforcing Scottish diasporic identity through book consumption." National Identities (2017): 1-17.

"Martín-Rodríguez, Manuel M., ed. With a Book in Their Hands: Chicano/a Readers and Readerships Across the Centuries," The Papers of the Bibliographical Society of America 111, no. 1 (March 2017): 117-120. (Book review)

“The power of the small press: Entrepreneurial publishing and disruption of the industry." TXT 2016 (2016): 7.

"The History of Oxford University Press, Volume 1: Beginnings to 1780, written by Ian Gadd." Quaerendo 46.1 (2016): 95-97. (Book review)

"International success: selling niche titles beyond the prime home market." Publishing Research Quarterly 28.4 (2012): 359-368.