FIR Advertising, PSU’s intern-based advertising agency, recently launched its campaign for the Portland State Vikings football team. Expanding on the pre-existing Vikings slogan, “Our Town, Your Team.,” FIR interns created a campaign that better establishes the connection between the city of Portland and Vikings football. With the headline, “Unleash Your Inner Viking,” the campaign encourages Portlanders to show their city pride by digging deep inside and supporting the PSU football team. Through a commercial spot and online animated banners, ads let audience members know that every Portlander has an inner Viking spirit, whether they realize it or not.
The Vikings campaign was the result of two intern teams working tirelessly with the client, PSU Athletics Office Marketing Director, Kenny Dow, to create and implement work in a real agency setting. Through extensive research and planning, the first FIR team developed campaign strategy between January and June, 2011. The second intern team then implemented the strategy by working closely with media vendors and ad producers during the months of July and August.
Local commercial spots for the campaign have been running on the cable networks ESPN, ESPN2, and ABC Family since August 15th. Online ads on OregonLive and Portland Mercury went live on August 21st. The campaign will continue to run throughout the 2011 Vikings football season.
PSU Viking Football TV Spot
FIR Advertising is PSU’s first and only intern-run advertising agency. Established by Assistant Professor Tim Christy through a generous donation from Tim and Mary Boyle (Columbia Sportswear), this not-for-profit agency offers PSU students the opportunity to work in a real agency setting with actual clients and true accountability. This year’s interns included the following:
FIR is actively seeking its next set of interns to continue working on implementing the Viking campaign, as well as work on three additional new accounts that begin in October. For more information on becoming a member of the FIR team, contact Dr. Christy at firstname.lastname@example.org.