Events

Redefining Creativity: Reinventing Advertising Agency Business
Thursday, March 8, 2018 - 6:00pm to Thursday, March 8, 2018 - 8:00pm
Redefining Creativity: Reinventing Advertising Agency Business

The PSU Center for Japanese Studies Presents

Entrepreneurship in Contemporary Japan Lecture Series

 

Yamato Watanabe

March 8, 2018 | 6Pm

SMSU 327/8/9

Free and Open to the Public

In today's multi-party relationships where the startup, client, and advertising agency collaborate to create various types of innovation, is it possible for an advertising agency to generate innovation of itself?

Yamato Watanabe from Dentsu Ventures will redefine creativity and share case studies to show how advertising and creative agencies have leveraged their skills to evolve their corporate venture capital businesses.

With support from Toshiba International Foundation.