PSU's New Brew provides New Belgium and Hopworks formulae for success
Author: Andy Giegerich, Portland Business Journal
Posted: October 22, 2013

Click here for the full article with photos.

Even though New Belgium Brewing's Fort Collins, Colo. facility is a testament to clean operations, CEO Kim Jordan knows that there's more to sustainability than just protecting the environment.

"It's groovy to have all these green systems, but a big part of being 'sustainable' is 'sustaining' jobs," said Jordan, speaking at Portland State University's The New Brew program Monday night.

Jordan and Hopworks' Urban Brewery's Christian Ettinger weighed in on the business of sustainable brewing during a talk before about 220 PSU students and brewing community advocates. The duo wowed the audience with several nuggets.

For instance, Ettinger pointed out that it uses more carbon to ship beer to Los Angeles by truck than it does to ship it to Shanghai.

"There's a lot of low-hanging fruit that companies can grab to help become more sustainable," he pointed out. That includes simple tasks such as turning out lights in empty rooms along with monitoring energy and water use whenever possible.

Jordan shared insights into New Belgium's employee-owned operations as well as the company's 32-state distribution process.

The full program, presented as part of PSU's Portland State of Mind program, will be available on PSU's website.

PSU's Institute for Sustainable Solutions and School of Business Administration, which oversees the school's brewing certificate program, presented the program.

Click through on the picture above for more scenes and insights from the event.