WM411 Content Strategy

Certificate Track: Digital Marketing Strategies

This course will introduce content strategy concepts and students will learn about the foundations, strategies, and frameworks for building a comprehensive content strategy, measuring and deriving insights from content, and content optimization. Students will learn how to approach and develop a successful content strategy using proper segmentation techniques and utilizing personas; how to manage the content development process; how to know if your content strategy is working; and how to gather insights and discover content preferences of target audiences and personas. This course will also cover trends that marketers need to know and an introduction to channel-specific content strategies. Students will engage with teams to develop and present Content Strategies using proven frameworks and approaches and receive critiques from the instructor.

Register now buttonCost: $699
Discounts may apply, please refer to the registration page for details.

Instructor: Carmen Hill
 In a career spanning two decades, Carmen Hill has worked as TV journalist, content strategist, copywriter, and marketing director on both the agency and client side. As Content Director at Babcock & Jenkins, Carmen built an industry-leading content marketing practice, working with global clients including Adobe, Google, and Xerox. Her work has contributed to multiple Content Marketing Awards, and she has been recognized as an industry leader.



Laptops are required and free wifi is available.


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Custom Training  Interested in bringing this program to your organization? Contact us.