WM403 Social Media Marketing

Certificate Track: Digital Marketing Strategies

The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate).

Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.

What You CRegister now buttonover

  • An overview of the current state of the social web
  • The strategic value of each of the major social platforms
  • An introduction to the fundamentals of social media marketing, including strategies and tactics
  • The value of the audit and how it informs strategy
  • Trends to watch
  • Privacy and safety considerations
  • How to craft a successful cross media campaign
  • The shift from soapbox to conversational marketing and how that affects strategy

Cost: $699
Discounts may apply, please refer to the registration page for details.

Instructor: Corissa Saint Laurent
Corissa Saint LaurentCorissa Saint Laurent has been immersed in small business marketing and development for the last 17 years. She has owned and operated two small businesses, including a marketing agency, led regional development in three areas of the United States for a small business marketing software company, Constant Contact, and now speaks nationally for Google’s Get Your Business Online program. Corissa knows how to take the glimmer of an idea, turn it into a reality, and shout it from the rooftops. Her passion is in helping people and companies grow, transform, and be the best version of themselves. She currently lives in Portland with her husband and son and spends her free time with them, as well as writing, traveling, and continuously learning.

Laptops are required, and free wifi is available.


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