WM401 Intro to Digital Strategies

Certificate Track: Digital Marketing Strategies

Keeping up with the ever-changing digital world is a challenge – even for digital professionals. To deliver compelling, relevant, and effective digital programs, you must have a comprehensive framework for identifying the most common drivers of digital communications and interactive experiences. And you must be able to create insightful strategies that define and guide a wide array of disciplines required to bring your digital experiences to life, including branding, design, usability, technology, and development.

Register now buttonWhat You Cover

  • An overview of the current state of the digital marketing ecosystem
  • How to identify and correlate relationships between the most common digital communications and interactive experiences
  • An introduction to the fundamentals of research and strategy
  • An overview of branding and its relevance to the digital world
  • How to create strategies for building a cohesive brand experience across a range of digital touch points, including websites, social media platforms, online advertising, and online applications
  • An overview of the disciplines and roles in digital marketing today
  • Strategies for creating and building your personal brand online

Cost: $699
Discounts may apply, please refer to the registration page for details.

Instructor: Corissa Saint Laurent
Corissa Saint LaurentCorissa Saint Laurent has been immersed in small business marketing and development for the last 17 years. She has owned and operated two small businesses, including a marketing agency, led regional development in three areas of the United States for a small business marketing software company, Constant Contact, and now speaks nationally for Google’s Get Your Business Online program. Corissa knows how to take the glimmer of an idea, turn it into a reality, and shout it from the rooftops. Her passion is in helping people and companies grow, transform, and be the best version of themselves. She currently lives in Portland with her husband and son and spends her free time with them, as well as writing, traveling, and continuously learning.

Laptops are required, and free wifi is available in class. 


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