DT404: Business, Product, and Service Innovation

Certificate Track: Design Thinking & Innovation

Innovation can improve the products and services we use and often brings about new business models. The interplay between product, service, and business innovation are increasingly nuanced and fluid. Strategic evaluation and exploration of opportunities in the connectedness of innovations can unlock the next level of performance, so this course will cover product and service innovation techniques and methodologies in parallel, followed by business model analysis and design. As an interactive class, participants will learn and practice techniques that are applicable the next day.

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What You Cover

  • New product and service development models
  • Disruption planning
  • Decision making strategies
  • Managing changing business models
  • Mapping on the Business Model Canvas 

How You Benefit

  • Improved ability to make decisions 
  • Improved ability to make plans and to present them to stakeholders
  • Increased confidence when navigating and dealing with changing business models
  • Better design and analysis skills that students can use to enhance the performance of their organizations

Cost: $549
Discounts may apply, please refer to the registration page during checkout for details.

Instructor: David Tucker
David TuckerDavid Tucker, MS, MBA, is the automotive lead for the 3d Printing Business Group at HP, working with customers to adopt new design and manufacturing technologies to transform their product performance and business outcomes. He has 15 years’ experience designing and developing products in the automotive and consumer products industries. David is currently the Chair of the Product Design and Development Division of the Society of Plastics Engineers, and a member of the Technology Assessment Panel for 3D Printing at ASME.

Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.

Courses can be taken individually or can be applied to a certificate within a three-year limit. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.