DT404: Business, Product, and Service Innovation

Certificate Track: Design Thinking and Innovation

About This Course
Business, product, and service innovation have become progressively more important as key features in the product and related services become more interdependent. The interplays between product, service, and business innovation are increasingly nuanced and fluid and can improve products and services, often bringing about new business models.

Strategic evaluation and exploration of opportunities in the connectedness of innovations can unlock the next level of performance, so this course covers product and service innovation techniques and methodologies in parallel, followed by business model analysis and design. As an interactive course, participants will learn and practice techniques that are immediately applicable. They will be familiar with new product and service development models, and develop design and analysis skills that help enhance organizational performance.

What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:

  • Be able to make plans successfully and present them to stakeholders;
  • Navigate and manage changing business models;
  • Understand how and when to use tools and frameworks that assist in the product/service development process;
  • Articulate value propositions and how they connect customers to products/services.

The Learning Environment
This interactive course is held in person at PSU’s Center for Executive and Professional Education in downtown Portland and typically combines lecture, discussion, and individual and group activities.

Instructor: Todd Greco
Todd GrecoTodd Greco is the Interaction Design Director at Ziba, a design and innovation consultancy based in Portland, Oregon. Bridging the traditional gap between developer and designer, he leads cross-disciplinary teams in the creation of software and physical interfaces for global clients including FedEx, Intel, Samsung, Adidas, and Dreamworks. With more than 24 years of experience, Todd is well-versed in design research and innovation; prior to joining Ziba, he worked with Adobe to develop Creative Suite 1-4, and helped design and implement the iShares investment service for Barclays. He has also run his own design studio, written for Wired and Fast Company, and taught digital design at Portland State University for nearly 10 years.

Course SnapshotRegister now button
  • In person at the Center for Executive and Professional Education
  • Once per year (Fall)
  • Five, 3-hour evening classes (6:00pm - 9:00pm)
  • Cost: $549

Other Courses in this Certificate Track
Enrolling in the full certificate program allows for more comprehensive learning in regard to design thinking and innovation.

Courses may be taken individually and in any order unless otherwise noted. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.

Questions  Questions about this program or course? Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.