DT403: Narrative and Communication Design

Certificate Track: Design Thinking and Innovation

About This Course
Narrative development and communication are critical components in the design thinking process. Building a narrative is how organizations communicate with their teams and their customers. The success of innovation often depends on the success of a communication strategy because communication is a key, and often undervalued, component of the innovation process. Silos and lack of communication can hamper progress, while open, empathic communication can lead to breakthroughs.

In this course, participants will unpack the components of strategic communication, communication challenges, strategies for working in interdisciplinary teams, and communication strategies for supporting the innovation process. A key component of this course will focus on narrative development through story listening and storytelling. Stories convey an understanding of what already exists and provide a context for brainstorming and developing new insights.

What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:

  • Understand the impact that communication has on design thinking and the innovation process;
  • Be able to ease and excite users and stakeholders through the changes that innovation brings;
  • Be able to successfully represent a project to various stakeholders and decision makers;
  • Increase cohesiveness of narrative regardless of perspective.

The Learning Environment
This interactive course is held in person at PSU’s Center for Executive and Professional Education in downtown Portland and typically combines lecture, discussion, and individual and group activities.

Instructor: Roel Uleners
Roel UlenersRoel Uleners is a Design Partner who loves playing at the intersection of design, strategy, and people. He attended the Royal Academy of Arts, and received his MFA and Masters-after-Masters in Visual Communication at Sint-Lucas School of Arts & Design. Most recently, he was Vice President of Strategic Design at Chehadé & Company, a strategy and engagement consultancy, working toward a trusted digital economy and society.

Course SnapshotRegister now button
  • In person at the Center for Executive and Professional Education
  • Once per year (Fall)
  • Five, 3-hour evening classes (6:00pm - 9:00pm)
  • Cost: $549

Other Courses in this Certificate Track
Enrolling in the full certificate program allows for more comprehensive learning in regard to design thinking and innovation.

Courses may be taken individually and in any order unless otherwise noted. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.

Questions  Questions about this program or course? Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.