DT403: Narrative and Communication Design

Certificate Track: Design Thinking & Innovation

Narrative development and communication are critical components to the Design Thinking process. At the core, building a narrative is how we communicate with our team and our customers. The success of innovation often depends on the success of a communication strategy; communication is a key, and often unspoken, ingredient throughout the innovation process. Silos and lack of communication can hamper progress, while open, empathic, communication can lead to break-throughs.

In this course we will unpack the components of strategic communication, communication challenges and strategies for working in interdisciplinary teams, and communication strategies for supporting the innovation process and stakeholders. A key component of this course will focus on narrative development through story-listening and storytelling. Stories convey our understanding of what already exists and provide us with a context for brainstorming and developing new insights.register now button

What You Cover

  • Key components of strategic communication
  • The impact communication has on Design Thinking and the innovation process
  • Communication challenges and strategies for interdisciplinary teams
  • Communication strategies for various stakeholders 

How You Benefit

  • Improved ability to ease and excite users and stakeholders through the changes that Innovation brings 
  • Improved ability to represent the project to various stakeholders and decision makers 
  • Increased cohesiveness of narrative regardless of perspective
     

Cost: $549
Discounts may apply, please refer to the registration page during checkout for details.

Instructor: Sara Mesing
Sara MesingSara Mesing is a design strategist and workshop facilitator. She believes no problem is too big or too small for shoulder-to-shoulder collaboration. Currently the Senior Experience Designer at Cambia Health Solutions, she is engaged in cross-functional initiatives that break down silos and put the customer at the center. Over the last ten years, Sara has delivered over 30+ human-centered design projects across social impact, healthcare, higher education, corporate, and government sectors. Prior to Cambia, Sara was the Systems Lead at XPLANE, a design consultancy in Portland. Prior to XPLANE, she worked in service design, user acquisition marketing, and event management. Sara holds an MBA with a focus on design strategy from Case Western Reserve University.
 

Questions  Questions about this program or course?  Contact us.
 

 
Custom Training  Interested in bringing this program to your organization? Contact us.


Courses can be taken individually or can be applied to a certificate within a three-year limit. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.