BB406 Pub & Tasting Room Management

Certificate Track: Business of Craft Brewing

About This Course
This course focuses on the retail side or front-of-house activities of a craft beverage entity, including pubs and tasting/taprooms. The hospitality service side of brewery operations is increasingly where craft businesses need to make a large portion of their profits as the shelves become more crowded in the off-premise environment and big players dominate. Participants will benefit from learning about service industry best practices and improving the profitability and customer experience in these environments. The ideal participant in this course is someone who will be creating or managing a front-of-house operation.

What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:

  • Be familiar with best practices for tasting/taprooms;
  • Create a customer experience;
  • Deliver on brand promise;
  • Hire and build a team;
  • Design effective menus;
  • Develop a cost and pricing structure.

The Learning Environment
This course is entirely online and includes live sessions with the instructors, recorded videos, guest speakers, assignments, and quizzes. Approximately 8-10 hours per week is recommended for work on this course.

Instructor: Jessica Ferrell
 Jessica Ferrell has managed private events, small restaurant operations, and kitchen pop ups. She cut her teeth as a bartender in Chicago before moving to Maine to manage the beverage program at Salt Water Farm, where she sourced local beers, wines, spirits and coffee directly from makers. She received her BA in Sociology and Philosophy from Lake Forest College and her MBA from Portland State University.

Course SnapshotRegister now button
  • Online
  • Once per year (Winter)
  • 5 weeks
  • Cost: $699

Additional Information
A reliable internet connection and Microsoft Excel are required.

Other Courses in this Certificate Track
Enrolling in the full certificate program allows for more comprehensive learning in regard to the business of craft brewing.

Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.

Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.