BB406 Pub & Tasting Room Management

Certificate Track: Business of Craft Brewing

This class focuses on the retail side or front-of-house activities of a craft beverage entity: pubs, tasting and tap rooms. This side of the operation is increasingly where craft businesses need to make a large portion of their profits as the shelves become more crowded in the off-premise environment and big players dominate. Students will benefit from learning about best practices and improving the profitability and customer experience in these environments. The ideal student for this class is someone who will be creating or managing a front of house operation.

What You Cover

  • Creating customer experience    register now button
  • Delivering on brand promise
  • Hiring and building a team
  • Designing and implementing systems
  • Menu and activity creation
  • Costing and pricing structure
  • Best practices for tasting/tap rooms

Cost: $699 

Instructor: Jessica Ferrell
 Jessica Ferrell grew up in a restaurant family. She starting busing tables and working the counter at her uncle’s burger shop when she was a kid. She has managed everything from private events, small restaurant operations, and kitchen pop ups. She cut her teeth as a bartender in Chicago, before moving to Maine to manage the beverage program at Salt Water Farm, where she sourced local beers, wines, spirits and coffee directly from makers. She planned weekly pairing menus, conducted staff tasting trainings, and managed inventory. 


Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.