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Center For Retail Leadership: 2014 Executive Forum
Tuesday, May 13, 2014 - 10:30am

Program Schedule and Speakers

10:30am Registration opens

Network and visit our Spotlight tables: local up and coming companies with exciting new products such as Red Plate Foods, Gypsy Crunch, Takalina Foods, Yowza Snacks, Dundee Fruit, Khara Enterprises, Betsys Best Bar None, Cape Blanco Cranberries, Georgias Southern Kitchen, Foodworx, Store to Door and Specialty Foods Association

11:30am Networking Luncheon

Meet our students! Talk about the industry, give advice and see the talent that we have! We will give out our student awards as well.

1:00pm Welcome and Introductions

1:15pm Todd Ruberg, VP Vice President-Corporate Strategy, P&G

"The Omni Channel Evolution"

2:00pm Moderated by Kevin Coupe, "Content Guy" of

The Power Of Marketing Connectivity

Especially in the Pacific Northwest, connectivity - to the community, to consumers, to employees, to the land and the sources of product - can be an powerful marketing tool and a potent business premise. In this illuminating panel discussion, some of Portland's best and most connected food industry personalities - including Lisa Sedlar of Green Zebra Grocery, Matt Cox of Bobs Red Mill, Ron Tanner of the Specialty Food Association and Elias Cairo of Olympic Provisions - will describe their visions, define their missions, and offer their unique perspectives on how to forge the ties that bind them to their customers, their business partners and their neighborhoods.

2:00pm Bill Bishop, Chief Architect, Brick Meets Click

How Food Retailers Can Leverage Digital Influence

Over the next several years half of all food and grocery purchases will be influenced by shopper use of digital devices and online grocery shopping will only be a small part of this. In this session you’ll see how more than 22,000 grocery customers are already using email, texts, smartphones, social media, and the retailer’s website as an integral part of their grocery shopping. You’ll also learn six steps food retailers can take to build competitive advantage and drive same store sales.

2:40pm Break/spotlight tables

3:00pm Brian Todd, President/CEO Food Institute

Consumers Take Over The Industry’s Reins

The changing economy and corresponding behavior of consumers has given shoppers a significant amount of power in the food industry, over manufacturers, wholesalers and retailers. Meanwhile, so-called “alternative” food retailers have chipped away at traditional food retailers, making it more difficult for them to succeed. And food inflation has been tempered for a number of reasons, making growth in food retailing even more difficult. This presentation will delve into what has happened and its impact on a $1.2 trillion industry.

3:00-5:00pm Network of Executive Women Forum

Women in Leadership: The Male Perspective

Moderated by Joan Toth, President, NEW

Networking, panel discussion, reception

3:40pm Moderated by Kevin Coupe, "Content Guy" of

GMOs/What the Heck?

The debate over genetically modified organisms in food, and whether their presence in food should be labeled, continues unabated. Usually with passion. Often with misinformation. And not always with any great level of civility. But for 30 minutes at PSU's executive conference, we're going to try to rectify that - with an accessible, reasoned and hopefully reasonable discussion of the issue, and try to figure out if there is a middle, common ground upon which both sides of the issue can agree. Join Bruce Silverman, Whole Foods and Joe Gilliam, Northwest Grocery Association.

4:20pm Wrap up

5:00pm Networking Reception

6:30pm Dinner/Keynote and Awards

KEYNOTE SPEAKER Mike Ellis President, Kroger

The Center for Retail Leadership is excited to announce that Steve Frisby, President Safeway NW will be receiving the 2014 Roger Ahlbrandt Award!


Platinum: Albertsons, Fred Meyer, Safeway

Gold: Costco, Franz Family Bakery

Silver: Bimbo, Procter & Gamble, Northwest Grocery Association, Unified Grocers, Ste Michele Wine Estates, Henningsen Cold Storage, Trailblazer Foods, MillerCoors, King Retail Solutions


Portland Waterfront Marriott
1401 SW Naito Pkwy
Portland, OR 97201 (map)

Click here to Register!