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Intel's 'Green Goddess'
Intel's 'Green Goddess'

LOOKING OUT HER WINDOWS, Lorie Wigle MBA '89 sees an unfamiliar streetscape—Beijing at 6:30 a.m. "It's dark right now," she says by cell phone. "But I know there are a lot of tall buildings and a very busy street."

Wigle is in Beijing for an international workshop on information and communication technology and energy conservation. In 2008 she's been to Sweden, Germany, India, Australia, Taiwan twice, and Japan three times. And this is her third trip to China. "I travel about 75 percent of the time—a little too much, actually," she says.

A few years ago, Wigle became known as the "Green Goddess" for her work in ecotechnology at Intel. "Then I learned that Green Goddess is actually a salad dressing," she says. "Now I prefer the term 'Green Queen.'"

As general manager for Intel's Ecotechnology Program Office, Wigle is responsible for overseeing the computer chip giant's energy efficiency and green product design and manufacturing strategies. "Basically, I'm Intel's evangelist to the outside world about all of the positive things we're doing for the environment with our products," Wigle explains.

She is also the president of Climate Savers Computing Initiative, a global partnership cofounded by Intel and Google that now includes 350 public and private partners. Its goal: to reduce the energy consumption of computers by 50 percent by 2010.

Wigle's efforts are paying off. Intel, widely heralded for its international sustainability and environmental efforts, was named the 2008 Green Power Partner of the Year by the U.S. Environmental Protection Agency.

Wigle joined Intel's IT department in 1984. While working full time, she went back to PSU for her MBA. "I wanted to transition into marketing, and I felt my MBA was a prerequisite for that," she explains. "I worked long and hard for that degree."

Wigle, a native Oregonian, grew up in Bandon with green in her genes. Her current responsibilities are, she says, a natural outgrowth of her work in Intel's advanced technology group. "I realized there was more and more Intel could be doing in the ecotechnology area," she says. "It's so important to so many of our customers. To be able to undertake a project like this with the phenomenal resources and technology of a company like Intel behind me gives me the chills. It's a very exciting opportunity."

By Jeff Kuechle