Creating a brighter world

Rather than complain about Oregon’s gray winter climate, Gretchen Schauffler set out to redesign it. She started Devine Color, a line of vibrant interior paints designed as a brighter counterbalance to the drab shades of Northwest winters.

It was an immediate hit with the public, and is now sold nationally through Target and other paint stores. It also helped transform the paint industry, which has shifted to deeper, brighter colors along with traditional offerings. In 2017, Devine Color became part of Sherwin Williams.

Schauffler went on to develop other Devine products, such as vinyl flooring and wallpaper, which met with similar success. That led to a bath design and remodeling company, as well as a color consulting business called Dip, or design is personal. All her work reflects her passionate belief that color can enhance moods and is integral to quality of life.

“Color wealth contributes to a feeling of well-being,” she says. “ And one's life should be filled with color.”

Gretchen was born in San Juan, Puerto Rico, and emigrated to the Pacific Northwest almost 30 years ago. She tried colleges in New York and Oregon before finding her niche in Portland State’s graphic design program, where she earned her BA in 1985.