Social Media Guidelines
Social media sites such as Facebook, YouTube, blogs and Twitter have become necessary tools for communication. Through social media, anyone with an Internet connection has the ability to create a dynamic online presence, update it from wherever they are whenever they want, and share content instantly with friends and colleagues anywhere around the world. Social media has given institutions like Portland State University an unprecedented opportunity to build community through engaging conversations about everything Portland State.
The Office of University Communications developed official social media sites to connect to our core audience comprised of current and prospective students, alumni, community members, and faculty and staff.
PSU social media channels were created to bolster pride and engagement and extend the community found on the PSU campus to the world. More specifically, PSU hopes to drive social media channels to:
- Engage large base of students, alumni, community members, and faculty/staff for online social media participation/user generated content
- Demonstrate PSU’s commitment to academic excellence, sustainability and community involvement
- Share University news and events
- Cross promote with existing official PSU-affiliated social media sites
- Establish social media platforms as engaging, informative resources for current and prospective members of the target audience
These are the official guidelines for social media at Portland State. The following pages outline how PSU employees involved with social media and campus communicators can access PSU’s social media websites as well as develop and grow their own sites. Please use these guidelines as a resource to integrate social media into your departmental, group, or college communication strategy.
We expect all those who participate in social media on behalf of PSU to follow these guidelines. As new technologies and social networking tools emerge, these guidelines will evolve. You are encouraged to check back once in awhile to make sure you’re up to date with Portland State’s social media standards.