How to Promote Your Event
University Communications recommends that you start any communication project with a plan that outlines your goals, audience, message, budget and promotional tactics. To get started, download a Communication Planning Worksheet here.
Once you've put together a communication plan, please follow these tips to promote large scale public events.
Develop a communication plan using the Communication Plan Worksheet available here
Notify University Communications (UComm) at firstname.lastname@example.org about the event and date
Check with the President's Office and University Development if you are requesting the President's participation and inviting donors
Check with University Advancement on sponsor contact protocols
Solicit media or other sponsors to help fund and/or promote event
Engage community organizations and other institutions in partnerships for cross promotion opportunities
Post event to PSU online calendar; follow process at www.pdx.edu/event.html
Post event on your department's website
Contact Student Activities and Leadership Programs to post events geared for a student audience on its OrgSync event calendar
Develop mailing lists that include first name, last name, address and email
Develop save-the-date postcard and/or an HTML email. Contact Jean Tuomi in UComm at 5-4483 or email@example.com for graphic design referral to outside creative services
Submit events to local, community calendars. Contact Julie Smith for a list of these calendars.
Contact Student Activities and Leadership Programs to request use of display case on the first floor of Smith Memorial Student Union. Student groups, however, get priority over display cases.
Consider developing the following collateral materials: posters, invitations, flyers, postcards, ads, banners, social media graphics, etc. Consult with Julie Smith in UComm at 5-5-4467 or firstname.lastname@example.org for advertising approval and for graphic design or referral to external creative service vendor
Reserve ad space in local daily publications and the Vanguard
Send calendar advisory to partners and request inclusion of event in their newsletters, calendars, etc.
Send save-the-date email and/or postcard
Contact PSU Box Office at 5-5613 to set up online ticket sales
Submit print and digital ads to University Communications for approval if not designed by UComm
Create a Facebook event page and push out save-the-date messages
Create a Twitter event page and push out save-the-date tweets. Also, consider coming up with a Twitter hashtag to initiate and curate conversations about your event on Twitter
Deliver posters and flyers to partners, sponsors, libraries, neighborhood retail outlets, etc.
Submit ads according to publication deadlines
Run Facebook ad campaign for your event. Contact Christian Aniciete in UComm for tips and best practices
Email invitations and announcements
Mail postcards and special VIP invitations
Pitch story to the Vanguard and KPSU
Take a stack of posters to Student Activities and Leadership Programs for posting on campus bulletin boards
Send posters to campus departments via campus mail with "please post" note attached. Check with Campus Mail on current number of departments
Take a stack of posters to Residence Life for posting in residence halls
Send event image to display on Campus TV screens
Begin paid advertising if budget allows (if not, advertise 1-2 weeks prior to event)
Event day ideas
Show PSU slide loop while audience is waiting for presentation to begin
Show PSU video
Show your PSU pride by wearing PSU apparel or lapel pin
Utilize tools available for check-out through University Communications. Use display materials such as PSU podium signs, pop-up exhibit display, table-top display, table drape, flag, banners, and Oregon is our classroom brochures. Contact Tracy Weber in UComm for more information.
Live tweet your event using a hashtag. Integrate photos and videos into your tweets. Contact Christian Aniciete in UComm for tips and best practices.
Take photos at your event and submit them to Tracy Weber in UComm to upload on PSU’s Flickr site