Task Force for Integrated Marketing

Members + Subgroups

  • Chair, Cassie McVeety (University Relations)
  • Nate Angell (University Communications)
  • Cindy Bernert-Coppola (Engineering & Computer Science)
  • Justin Bernstine (Student Activities & Leadership Programs)
  • Jennifer Cardenas (Admissions)
  • Duncan Carter (English, Faculty Senate)
  • Cynthia Lou Coleman (Communication)
  • Michael Cummings (Geology)
  • Lindsay Desrochers (Finance & Administration)
  • Walt Fosque (Art)
  • Scott Herrin (Athletics)
  • Agnes Hoffman (Admissions)
  • Kathi Ketcheson (Institutional Research & Planning)
  • Maureen O'Connor (Business Administration)
  • Robyn Pierce (Facilities)
  • Bill Prows (Extended Studies)
  • ASPSU Representative (Associated Students of Portland State University)
  • David Santen (University Communications)
  • Julie Smith (University Communications)
  • Pat Squire (Alumni Association)
  • Jean Tuomi (University Communications)
  • Cate Whitcomb (University Communications)
  • Jennifer Williamson (Government Relations)

Visual Identity Selection Committee

Charged with selecting a creative services company to develop a visual identity for Portland State.

  • Justin Bernstine (Student Activities & Leadership Programs)
  • Tom Burman (Athletics)
  • Jennifer Cardenas (Admissions)
  • Cynthia Lou Coleman (Communications)
  • Nancy Eichsteadt (Continuing Education)
  • Walt Fosque (Art)
  • Agnes Hoffman (Admissions)
  • Verity Keith (Student)
  • Bill Prows (Extended Studies)
  • Julie Smith (Marketing and Communications)
  • Jean Tuomi (Publications)
  • Kimberly Willson-St. Clair (Library)

Action Oriented Subgroups

Admissions and Enrollment

Goal: To offer strategy and support for student recruitment at all levels

  • Chair, Agnes Hoffman (Student Affairs)
  • Cassie McVeety (University Relations)
  • Maureen O'Connor (Business Administration)
  • Marcia Fischer (Engineering & Computer Science)
  • Bill Ryder (Orientation)
  • Bee Jai Repp (Extended Studies)
  • David Santen (University Communications)
  • Paula Harris (Admissions)
  • Scott Herrin (Athletics)
  • John Eckman (Residence Life)
  • David Burgess (Institutional Research)
  • John Reuter (Environmental Sciences)
  • Therese Graner (University Communications)
  • Duncan Carter (Liberal Arts & Sciences)
  • Jennifer Cardenas (Admissions)
  • Maureen Orr-Eldred (Graduate Studies & Research)

Sub-Brands

Goal: A campus-wide council of unit marketing professionals and key central marketing staff to strategize and support the plans and activities of colleges, schools and other key programs

  • Chair, Maureen O'Connor (Business Administration)
  • Cassie McVeety (University Relations)
  • Pat Squire (Alumni Relations)
  • Scott Herrin (Athletics)
  • Kimberly Wilson-St. Clair (Library)
  • Bill Prows (Extended Studies)
  • Jean Tuomi (University Communications)
  • Cate Whitcomb (University Communications)
  • Cindy Bernert-Coppola (Engineering & Computer Science)
  • Trish Hamilton (Urban Studies & Planning)
  • Julie North (Auxiliary Services)
  • Lawrence Wheeler (Honors Program)
  • Liz Charman (Art)

Internal

Goal: To market brand identity to faculty, staff and students

  • Chair, Julie Smith (University Communications)
  • Cassie McVeety (University Relations)
  • Justin Bernstine (Student Activities & Leadership)
  • Scott Herrin (Athletics)
  • Ebru Korbek (Student Affairs)
  • Kathryn Kirkland (University Communications)
  • Donna Bergh (Academic Affairs)
  • Bill Ryder (Orientation)
  • Jim Turner (Alumni Relations)
  • Jahed Sakun (Institutional Technology)
  • Donald Forsythe (Auxiliary Services)
  • Sukhwant Jhai (University Studies)
  • Jenny Cardenas (Admissions)
  • Debbie Kirkland (Finance & Administration)
  • Cathy Latourette (Human Resources)
  • Natalie Brehm (Bookstore)
  • Susan Forrester (Student)
  • Rudy Soto (Student)
  • Cate Whitcomb (University Communications)

Updated: September 2006