Copy fits best in the four-page newsletter format when you follow these word count guidelines:
Page 1: 200-300
Page 2: 300-400; sidebar: 125-175
Page 3: 400-500; sidebar: 50-75
Page 4 [without mailing label]: 200-250; bottom: 125; sidebar: 25-50
Of course, additional copy can go on additional pages.
