School of Business Administration

Congratulations to students of Portland State University’s (PSU) American Marketing Association (AMA) on their recent success at the 35th Annual International AMA Collegiate Conference held in New Orleans March 21-24, 2013. The theme of this year’s conference was “Live the Marketing Life”.

Kristi Yuthas authored the article “Rural Microfinance and Client Retention: Evidence from Malawi” in the Journal of Developmental Entrepreneurship, March. 

Kristi Yuthas authored the article “Rural Microfinance and Client Retention: Evidence from Malawi” in the Journal of Developmental Entrepreneurship, March. 

Lauren Beitelspacher, Business Administration faculty, co-authored the article “Antecedents and Consequences of Consumers’ Comparative Value Assessments Across the Relationship Life Cycle,” which appeared in the Journal of Business Research’s April issue. 

Cliff Allen, Business Administration faculty, co-authored an article titled “International Outsourcing of Research and Development: A Model of Leadership and Culture” which appeared in the current issue of Operations and Supply Chain Management: An International Journal. 

Melissa Appleyard and Erica Wagner, School of Business Administration faculty, co-authored the paper “Fostering Resilient Community Innovation: How Boundary Organizations Balance Intrinsic and Extrinsic Motivation,” which was presented at the Strategic Management Society Special Conference in Lake Geneva, Switzerland (March 20-23, 2013).  Appleyard’s co-authored paper “System Innovation: A Blueprint for Disruption” was also presented at the conference.