School of Business Administration

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Influencer Marketing

Course Description

Do you know how to identify key social and digital influencers who are well-positioned to positively influence your target audiences? Utilizing relevant aggregators, a social media listening system and other marketplace intelligence, learn how to rank the top online influencers in key categories. We will also discuss key strategies to engage each influencer category and turn influencers into advocates for your organization.

What You Cover

SEMpdx and Portland State's Professional Development Center team up for SEM Scholarship

SEMpdx and Portland State have teamed up to offer a scholarship twice per year to students who wish to take the Search Engine Marketing course in the PSU Digital Marketing Strategies certificate program.   The current scholarship covers the course fee ($650) for the Search Engine Marketing course taught on 3 Fridays: April 12, 19, and 26.  Click on the scholarship link to

Meet Jason Kallingal (MBA '12)

Before coming to PSU to pursue his MBA, Jason owned and managed Paccini's, an on-campus restaurant. As successful as the venture was, though, he knew he would ultimately outgrow his restaurant. So he decided to join the part-time MBA program to explore his options.
Profile Type: 
Alumnus

PSU Leadership program provides management training through community-based learning

Innovation starts at Portland State University’s (PSU) School of Business Administration (SBA) because PSU’s professors know how to teach innovation.

MSFA and undergraduate finance students win regional finance competition

 

Snapshot Lunch

Join us for a candid look inside our school!

Hosted by Dean Scott Dawson, each Snapshot Lunch features presentations from School of Business insiders including students, faculty, and center directors in a relaxed atmosphere where discussion is encouraged. These lunches will give community members the opportunity to learn first-hand about the variety of exciting developments taking place at the Business School.