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Center for Executive & Professional Education

Digital Marketing Strategies certificate courses begins soon

Discover how consumers and brands communicate in today's digital world and establish your own digital marketing road map.

John Major

Instructor, Lean Six Sigma. John Major is a founding member of the Northwest Center for Performance Excellence (NWCPE). He is also Founder and Managing Partner of Compass Strategies, focused on helping small and mid-cap companies to design, optimize, and implement manufacturing, supply chain, and service delivery strategies in direct alignment with corporate strategy and desired market branding positions. John recently stepped down as Vice President of Global Operations for Radisys. His functional responsibilities included design and implementation of a structured continuous improvement capability across the Radisys enterprise based on the fusion of Lean, Six Sigma, Kaizen and Policy Deployment methodologies. Before that, he held similar positions with Planar Systems and Tektronix. John holds a B.S. in Mechanical Engineering and an MBA, both from the University of Washington.
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Ryan Summers

Instructor, Advanced Digital Strategies. Ryan is the Web Analytics and Optimization Practice Lead for ISITE Design. He helps clients align user experience, business goals, branding, marketing metrics, and business analysis. ISITE leads their clients in strategic analytics and testing programs to help them increase the return on their digital investments. His primary focus is using testing platforms like GWO and Test and Target to run optimization programs directed toward moving the needle for my clients and unlocking trapped revenue from digital marketing programs.
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Derek Phillips

Instructor, Advanced Digital Strategies. You won’t see the words “guru” or “expert” anywhere in Ryan's resume or profile. He considers himself a student; always learning and open to new ideas and perspectives. Ryan leverages his ten-plus years as a digital strategist but more as a way to get the conversation started and to ensure we're focused on actionable ideas. His sweet spot is digital strategy. It’s what he does best and has a good track record. He works best in collaboration with others whose strengths differ from his own. It’s how he learns and it’s what inspires him. That inspiration has led to some pretty cool campaigns and digital experiences. He's always looking for the next one.
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Steve Burnett

Instructor, Advanced Digital Strategies. Steve started his professional career in internet marketing in 1998 before graduating from the University of Oregon with a degree in Journalism, emphasizing Electronic Media. After interning with a local search agency in Bend, Oregon, he was immediately hired as an Internet Copywriter and Project Editor after the agency was acquired by global leader, Outrider.com. Here, Steve studied all aspects of online marketing for Fortune 1000 brands and saw firsthand the impact that consumer-driven media could have on consumer brands. Upon moving to Portland in 2000, he continued my career as an SEM consultant and Sales Director for Internet Sales companies developing local and national search campaigns for small/medium sized businesses.
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Tom Bennett

Instructor, Advanced Digital Strategies. Mobile and Social Media Account Strategist, responsible for Brand analysis and development, strategic positioning, message development for Fortune 1000 Enterprises at the corporate and product level.
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