Implications of Social Media in HR: Currently organizations across the globe are investing in and building their social media teams and strategies. With the rapid proliferation of technology and the explosive growth of social media platforms such as Facebook, Pinterest and Twitter, your employees are participating in messages related to your organization on their corporate and personal accounts. The fast-paced growth of social media creates an urgent need to look at your organization beyond your walls, develop policies and procedures that apply to these changes, and help your employees understand the legal implications of their actions.
April 6 2013
Leveraging Social Media for Recruitment: Recruiting for the right candidate in a global economy can be challenging and time consuming. With the rapid proliferation of technology and the explosive growth of social media platforms such as LinkedIn, Facebook and Twitter, HR professionals and recruiters now have powerful tools and platforms to search for and acquire the most talented candidates.
May 13 2013
Influencer Marketing: Do you know how to identify key social and digital influencers who are well-positioned to positively influence your target audiences? Utilizing relevant aggregators, a social media listening system and other marketplace intelligence, learn how to rank the top online influencers in key categories. We will also discuss key strategies to engage each influencer category and turn influencers into advocates for your organization.
June 6 2013
Social Media Communications Policies: The age of social media brings challenges to our historical communications policies. Our internal thought leaders and advocates are now ideal social media promoters, but our long-standing policies are outdated and ineffective. We will discuss how your existing communications policies can be transformed into new, era-appropriate policies and procedures that can be distributed company-wide.
June 13 2013
Crisis Communications in New Media: Social media crises happen rapidly and sometimes without warning, so you must be prepared with a plan of action and a team that is well trained to respond accordingly. When handled correctly, a crisis communication plan can minimize the damage of an event and allow you to further educate your target audience. We will take you through a workshop on Crisis Communications and deliver a framework that can be used in the event of a future crisis.
June 20 2013