Undergraduate Major: Marketing

The Marketing Option aims to provide educational opportunities for those who are interested in developing expertise in marketing management, marketing communications, and international marketing.

Marketing Option Requirements

[2007-08 bulletin year*]

A minimum of 28 credits as follows:

  • MKTG 363 - Consumer Behavior and Customer Satisfaction (4) (previously MKTG 463)
  • MKTG 460 - Marketing Research (4)
  • MKTG 464 - Marketing Strategy and Management (4)
  • Required courses from one or more tracks below (8)
  • Upper-division Marketing electives (8)

Tracks

Marketing Information and Technology
  • MKTG 450 - Product Innovation and Management (4)
  • MKTG 461 - E-marketing
  • MKTG 462 - Customer Information and Relationship Management (4)
Food and Consumer Package Goods Marketing
  • MKTG 435 - Consumer Package Goods Marketing (4)
  • MKTG 475 - Retailing (4)
Global Marketing Management
  • MKTG 376 - International Business and Trade Practices (4)
  • MKTG 466 - International Marketing (4)

The printable version of this information includes a suggested sequence and identifies the terms these courses are usually offered.

*Links to requirements for other bulletin years are found on the Course Information page.