Undergraduate Major: Marketing

The Marketing Option aims to provide educational opportunities for those who are interested in developing expertise in marketing management, marketing communications, and international marketing.

Learn more about our Marketing Faculty and what some of our graduates have gone on to do with their degrees: 
Meet the faculty fact sheet.pdf

Marketing Option Requirements

[2011-12 bulletin year*]

A minimum of 28 credits as follows:

• MKTG 363 - Consumer Behavior and Customer Satisfaction (4)
• MKTG 460 - Marketing Research (4)
• MKTG 464 - Marketing Strategy and Management (4)
• Upper-division (MKTG 300/400 level) marketing electives (8):
  • It is suggested that students choose one of the three tracks below to fulfill the marketing major 8 elective credits. In addition, an industry internship is highly recommended .
    
• Two courses from one track below (8):

Marketing Information and Technology Track:

(It is suggested that students take BA 339 "Operations and Quality Management" prior to taking these track courses.)

• MKTG 450 - Product Innovation and Management (4)
• MKTG 410 - Service Innovation (4)
• MKTG 461 - E-Marketing (4)
• MKTG 462 - Customer Information and Relationship Management (4)

Food and Consumer Package Goods Marketing Track:

• MKTG 435 - Consumer Package Goods Marketing (4)
• MKTG 375 - Retailing (4)

Global Marketing Management Track:

• MKTG 376 - International Business and Trade Practices (4)
• MKTG 466 - International Marketing (4)

The printable (PDF) version of this information includes prerequisites, a suggested sequence, and identifies the terms these courses are usually offered.

*Links to requirements for other bulletin years are found on the Course Information page.