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Undergraduate Major: Marketing

The marketing option within the business major has historically been one of the largest programs at PSU. The program aims to provide educational opportunities for students who are interested in developing expertise in marketing management, marketing communications, and international marketing. Students choose from three tracks: technology & innovation, consumer packaged goods, and global marketing.

About half of marketing students are also concentrating in advertising. While marketing focuses on strategic product innovation and value creation, advertising focuses specifically on the messaging of communicating value to specific customers. 

Option Requirements

[2011-12 bulletin year*]

A minimum of 28 credits as follows:

  • MKTG 363 - Consumer Behavior and Customer Satisfaction (4)
  • MKTG 460 - Marketing Research (4)
  • MKTG 464 - Marketing Strategy and Management (4)
  • Upper-division (MKTG 300/400 level) marketing electives (8)
  • Two courses from one track below (8):
    • Marketing Information and Technology Track:
        BA 339 - Operations and Quality Management (suggested prior to taking below courses)
        • MKTG 450 - Product Innovation and Management (4)
        • MKTG 463 - Service Innovation (4)
        • MKTG 461 - E-Marketing (4)
      • Food and Consumer Package Goods Marketing Track:
        • MKTG 435 - Consumer Package Goods Marketing (4)
        • MKTG 375 - Retailing (4)
      • Global Marketing Management Track:
        • MKTG 376 - International Business and Trade Practices (4)
        • MKTG 466 - International Marketing (4)

    *Links to requirements for other bulletin years are found on the Course Information page.

    Course Sequencethe (PDF) version of this information includes prerequisites, a suggested sequence, and identifies the terms these courses are usually offered.

    Related Programs

    • Advertising Management Degree
    • The Advertising Management Option is designed to develop decision-making and analytical skills in the functional areas of marketing communications. This program provides the student with a carefully designed set of courses in advertising management and provides ad agencies, media, and marketers with a pool of well-qualified employees.
    • Athletic and Outdoor Industry Certificate
    • From concept to consumer, this certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales.
    • The Food Industry Management Certificate
    • This certificate program provides students with an educational foundation in the field of food distribution, marketing, and management. Student will gain insight into the overall competitive business marketplace of the food industry, consumer trends, trade relationships, supply and logistics issues, retailing and distribution, electronic commerce and an industry practicum.

    Faculty & Research

    Visit the Marketing and Advertising Research webpage to learn more.

    Student Group

    Portland State University's award winning American Marketing Association collegiate chapter provides hands on marketing experience and networking opportunities for aspiring marketing professionals.  AMA is the single largest network of marketing professionals and collegians in the US with over 40,000 members nationwide. 

    Career & Internships

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