Robert Harmon, Ph.D.

Professor of Marketing and Technology Management

Office: SBA 443
Phone: 503-725-4727
Fax: 503-725-5850
Email: roberth@sba.pdx.edu

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Dr. Harmon is Professor of Marketing and Technology Management at Portland State University where he served two terms as Chairman of the Marketing Department. He teaches courses in technology marketing, marketing strategy and product development. He earned his Ph.D. from Arizona State University in Marketing, Psychology, and Information Systems. Previous faculty affiliations include Arizona State University, American Graduate School of International Management (Thunderbird), and the Oregon Executive MBA Program. Dr. Harmon is a recipient of the Oregon State Legislature's Faculty Excellence Award and the Earl Wantland Teaching Excellence Award at Portland State. He was an American Marketing Association Doctoral Consortium Fellow at the Wharton School of the University of Pennsylvania.

Dr. Harmon's research has appeared in such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Advertising, Journal of Advertising Research, and Decision Sciences, among others. He serves on the editorial boards of several marketing and e-business related journals. He is currently a principal investigator for a $250,000 National Science Foundation grant focused on Value-Based Software Engineering for wireless thin-client applications. His research interests include value-based marketing, new product development, e-business, mobile commerce, strategic pricing, and all phases of the strategic market planning process.