Research - Tom Gillpatrick
Journal of Food Marketing
- Food, beverage and FMCG marketing & distribution
- International marketing and distribution
- Market-based decision making
Wood, Van R., Frank J. Franzak, Dennis A. Pitta and Tom Gillpatrick (2010), “Developing, Harnessing and Managing “Creative” Marketing Organizations: The Role of Creative People, Creative Communities and Macro-Environmental Characteristics,” Academy of Marketing Science Annual Conference, Portland, OR.
Oregon, May, (Abstract available on CD).Gillpatrick, Tom, Zsuzsa Deli-Gray, Darko Pantelic and Maja Martinovi¡ (2008) "A Cross National Examination of the Impact of Social Reference Groups on Perception of Hedonic Value in Shopping Behavior," 15th Annual International Conference on Retailing and Service Science, Zagreb, Croatia, July 12-15th, IN PRESS.
Deli-gray, Zsuzsa, Tom Gillpatrick, Darko Pantelic and Maja Martinovi¡ (2008) "The consumer of the 21st century: incorporating hedonic feelings into the purchase decision - the results of a cross cultural empirical research," Korean Academy of Marketing Science Conference, Shanghai, China, March 20-23.
Deli-Gray, Zsuzsa, Darko Pantelic, Mira Murusic, and Tom Gillpatrick (2007), "A Cross Cultural Examination of Hedonic Shopping Behaviour," Academy of Marketing 2007 Theory Into Practice Conference; Royal Holloway Conference Centre, Egham, Surrey, UK (3rd - 6th July, 2007).
Raymond Marquardt and Tom Gillpatrick (2006) "From Pitchfork to Table Fork: A Look at How Food Marketing Channels are Changing," Macromarketing Conference, New Zealand.
Ben-Rechav, G. Gabay and Tom Gillpatrick (2004), "Relationship Selling and Trust: Antecedents and Outcomes," 11th Annual International Conference on Retailing and Service Science, was presented in Prague, July 10-14th.
Roupe, Don and Tom Gillpatrick (2003) "Channel Interrelationships and New Product Success,"The 10th Annual Recent Advances in Retailing & Services Science Conference Portland, Oregon August 9, 2003.
Unni, R. and Tom Gillpatrick (2003) "Effect of Types of Loyalty Rewards & Personalization on Store Patronage," The 10th Annual Recent Advances in Retailing & Services Science Conference Portland, Oregon August 9, 2003.