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Research - Robert Harmon

Expertise

  • Marketing strategy/product life-cycle management
  • New product development/product innovation management
  • Technology marketing/marketing automation
  • Pricing strategy
  • E-business
  • Mobile commerce
  • Value-based marketing

Research Grants

Intel Corporation.  “IT R&D Services Research.”  Robert Harmon, principal investigator.  Co-principal investigators:  Haluk Demirkan (ASU, Information Systems), Bill Hefley (Carnegie Mellon University—IT Services Qualification Center), Nora Auseklis, Intel Corporation, Engineering Computing.  Study title:  “IT Services Research: Cloud Computing and Sustainable IT.” $25,000 plus in-kind support, 2008-09.

Tata Consultancy Services, Semiconductor Industry Association (SIA), and Semiconductor Equipment and Materials International (SEMI).  Study title: “The Impact of ecological design factors on perceived customer value for the semiconductor industry.”  $27,000 plus in-kind support, 2005-06.

National Science Foundation, Co-Principal Investigator with David Raffo (PSU) and Stuart Faulk (University of Oregon). “Small Firm Collaborative R&D: Value-Based Software Engineering for Small Business.”  $250,000, 1999-2002.

Journal Editorial Boards

  • International Journal of Service Science, Management, Engineering, and Technology
  • Journal of Product & Brand Management
  • Technology Forecasting and Social Change

Selected Journal Publications

Harmon, Robert R., Haluk Demirkan, and David Raffo (2012), “Roadmapping the Next Wave of Sustainable IT, Foresight: The Journal of Future Studies, Strategic Thinking and Policy.  In press.

Demirkan, H., Robert R. Harmon, and Michael Goul (2012), “Service-Oriented Web Application Framework:  Utility Grade Instrumentation of Emergent Web Applications,” IT Professional, IEEE Computer Society.  In press.

Harmon, Robert R. and Auseklis, Nora (2012), “Sustainable IT Services: Developing a Strategy Framework,” International Journal of Innovation and Technology Management.  In press. 

Harmon, Robert R. and Haluk Demirkan (2011), “Sustainable IT Services:  Creating a Framework for Service Innovation,” in Murugesan, S. and G.R. Gangadharan (Eds.), Harnessing Green IT: Principles and Practices, Wiley.  In press. 

Harmon, Robert R. and Haluk Demirkan (2011), “The Next Wave of Sustainable IT,” in “Green IT: Helping to Create a Sustainable Planet,” Computing Now: Special Issue on Green IT, May, IEEE Computer Society.  Republished from the January/February 2011 issue of IT Professional.

Harmon, Robert R. and Haluk Demirkan (2011), “The Next Wave of Sustainable IT,” IT Professional, IEEE Computer Society, January/February, 19-25.  Lead article.

Harmon, Robert R., Haluk Demirkan, Nora Auseklis, and Marisa Reinoso (2010), “From Green Computing to Sustainable IT: Developing a Sustainable Service Orientation,” in Murugesan, S. (Ed.), Understanding and Implementing Green IT:  Essential Articles on Information Technology, IEEE Computer Society Press.  Article is republished from the proceedings of the Hawaii International Conference on System Sciences (HICSS)-Volume 43, January 5-9, 2010.  Chosen by the IEEE Computer Society editorial board as one of eight essential articles on green IT.

Daim, Tugrul, Robert R. Harmon, and Haluk Demirkan (2010), “Exploration of Adoption of Service Innovations through Technology Roadmapping:  Case of Location Based Services,” International Journal of Service Science, Management, Engineering, and Technology, 1(2), April-June, 70-90.

Harmon, Robert R. and Kelly Cowan (2009), A Multiple Perspectives View of the Market Case for Green Energy, Technological Forecasting and Social Change, 76(1), 204-213.

Harmon, Robert R. and Tugrul Daim (2009), Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies, in Unhelkar, Bhuvan (Ed.), Handbook of Research in Mobile Business, 2nd Edition, Hershey, PA: IGI Global, 51-68.

Unni, Ramaprasad and Robert R. Harmon (2007), “Perceived Effectiveness of Push vs. Pull Location-based Advertising,” Journal of Interactive Advertising, Vol. 7(2), Spring, 48-71.

Unni, Ramaprasad and Robert Harmon (2006), “Location-Based Services:  Opportunities and Challenges,” in Unhelkar, Bhuvan (Ed.), Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives, Hershey, PA: IGI Global, 18-34.

Inman, Lane, Tim Anderson, and Robert R. Harmon (2006), “Predicting U.S. jet fighter aircraft introductions from 1944 to 1982:  A dogfight between regression and TFDEA,” Technological Forecasting and Social Change, Vol. 73, November, 1178-1187.

Harmon, Robert R. (2003), “Marketing Information Systems”.  In Bidgoli, H. (Ed.), Encyclopedia of Information Systems, Vol. 3, Elsevier Science USA, 137-151.

Gillpatrick, T.R., Robert R. Harmon, and L.P. Tseng (1994), "The Effect of A Monetary Gift and Different Contacting Approaches on Mail Survey Response Among Engineers,"  IEEE Transactions in Engineering Management.  Vol. 41(3), August, 285-289.

Hosseini, Jamshid, Robert R. Harmon, and Martin Zwick (1991), "An Information Theoretic Framework for Exploratory Market Segmentation Research,” Decision Sciences, July-August, 663-678.

Stern, Bruce L., and Robert R. Harmon (1984), "The Incidence and Characteristics of Disclaimers in Children's Television Advertising," Journal of Advertising, 13(2), 12-16.

Harmon, Robert R., Nabil Razzouk and Bruce L. Stern (1983), "The Information Content of Comparative Magazine Advertisements," Journal of Advertising, 12(4), 10-19.

Resnik, Alan J. and Robert R. Harmon (1983), "Consumer Complaining and Managerial Response: A Holistic Approach,” Journal of Marketing, Winter, 86 97. 

Harmon, Robert R. and Kenneth Coney (1982), "The Persuasive Effects of Source Credibility in Buy and Lease Situations,” Journal of Marketing Research, May, 255-260.

Jackson, Don, Stephen Brown and Robert R. Harmon (1979), "Exploring the Dimensions of Comparative Magazine Advertising," Journal of Advertising Research, December, 21 26.

Harmon, Robert R. (1977), "Incorporating Environmental Product Costs Into a Shortage Economy," Business and Society, 17(2), 19 26.

Recent Conference Proceedings

Harmon, Robert R., Haluk Demirkan, and Ellen Chan (2011), “Redefining Market Opportunities through Technology-Oriented Service Innovation,” Technology Management in an Energy Smart World, PICMET/IEEE, Portland, Oregon, August, 2981-2990.

Harmon, Robert R. and Haluk Demirkan (2011), “The Corporate Sustainability Dimensions of Service-Oriented Information Technology,” Service Research and Innovation Institute (SRII) Annual Conference Proceedings, SRII/IEEE, San Jose, California, March.

Harmon, Robert R., Tugrul Daim, and David Raffo (2010), “Roadmapping the Future of Sustainable IT,” Technology Management for Global Growth, PICMET/IEEE, Phuket, Thailand, July, 361-70.

Raffo, David, Merwan Mehta, David Anderson, and Robert Harmon (2010), “Integrating Lean Principles with Value-Based Software Engineering,” Technology Management for Global Growth, PICMET/IEEE, Phuket, Thailand, July, 1625-34.

Harmon, Robert R., Haluk Demirkan, Nora Auseklis, and Marisa Reinoso (2010), “From Green Computing to Sustainable IT: Developing a Sustainable Service Orientation,” Hawaii International Conference on System Sciences (HICSS/IEEE), Volume 43, January 5-9.

Harmon, Robert R.  and Nora Auseklis (2009), “Sustainable IT Services: Assessing the Impact of Green Computing Practices,” PICMET 2009 Conference Proceedings, PICMET/IEEE, July, 1707-1717.

Haluk Demirkan and Robert R. Harmon (2009), “Service Oriented Technology in Healthcare Services: A Research Framework for Studying the Computerized Physician Order Entry System,” PICMET 2009 Conference Proceedings, PICMET/IEEE, July, 2977-2982.

Steiner, Frank and Robert R. Harmon (2009), “The Impact of Intangible Value on the Design and Marketing of New Products and Services: An Exploratory Approach,” PICMET 2009 Conference Proceedings, PICMET/IEEE, July, 2066-2079.

Harmon, Robert R., Haluk Demirkan, Bill Hefley, and Nora Auseklis (2009), “Pricing Strategies for Information Technology Services: A Value-Based Approach,” Hawaii International Conference on System Sciences (HICSS/IEEE), Volume 42, January 5-9.

Berglund, C. Neil and Robert Harmon (2007), “Revenue-Based Metrics for Managing the New Product Introduction Process,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, IEEE/PICMET, August, 1968-1974.

Cowan, Kelly and Robert Harmon (2007), “The Market Case for Green Energy:  A Multiple Perspectives Approach,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, IEEE/PICMET, August, 2498-2508.

Harmon, Robert, Ramaprasad Unni, and Timothy Anderson (2007), “Price Sensitivity Measurement and New Product Pricing:  A Cognitive Response Approach,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, PICMET/IEEE, August, 1961-1967.

Kwong, Ying Ki and Robert Harmon (2007), “A Structural Complexity Perspective for Understand Value Networks,” in Kocaoglu, et al. (Eds.), Management of Convergent Technologies, PICMET/IEEE/, 305-317.

Harmon, Robert and L.B. Day (2006), “The Dynamics of the Corporate Food Chain:  Strategy, Power, and Position in the Age of Outsourcing,” in Kocaoglu, D. et al. (Eds.) Technology Management for a Global Future, Portland, OR: PICMET/IEEE, July, 256-263.

Abugharbieh, Dawood and Robert Harmon (2006), “Enabling Ecologically Sustainable Global Development:  A New Product Development Framework,” in Kocaoglu, D. et al. (Eds.) Technology Management for a Global Future, Portland, OR: PICMET/IEEE, July, 1171-1179.

Cowan, Kelly and Robert Harmon (2006), “Carbon-Sequestration Technologies and Global Warming: A Review of the Current State of the Art and Market Potential of Managing Carbon Emissions,” in Kocaoglu, D. et al. (Eds.) Technology Management for a Global Future, Portland, OR: PICMET/IEEE, July, 1166-1170.

Inman, Lane, Timothy Anderson, and Robert Harmon (2005), “Improving Time to Market Forecasts:  A Comparison of Two Technology Forecasting Techniques for Predicting U.S. Fighter Jet Introductions from 1944 to 1982,” in Anderson, T. et al. (Eds.), Technology Management: A Unifying Discipline for Melting the Boundaries, Portland, OR:  PICMET/IEEE, 533-37.

Abugharbieh, Dawood and Robert Harmon (2005), “Sustainable Product Development:  Reducing the Environmental Footprint of Product Innovation,” in Kocaoglu, et al. (Eds.), Technology Management: A Unifying Discipline for Melting the Boundaries,  PICMET/IEEE, July, Portland, OR.

Srivastava, Mona and Robert Harmon (2005), “Privacy Concerns and Customers’ Willingness to Provide Information:  A Review with Implications for Future Research,” Understanding Diverse and Emerging Markets, AMA Winter Educators’ Conference, San Antonio, February.

Harmon, Robert, David Raffo, and Stuart Faulk (2004), “Value-Based Pricing for New Software Products:  Strategy Insights for Developers” Proceedings of PICMET/STEPI, Seoul, Korea, August.

 

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