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Research - Jill Mosteller


Consumer behavior in online/offline environments

People and pets


Faculty Enhancement Grant, 2011, ($3449), Research and Strategic Partnerships, principal investigator

AIM Hybrid course conversion grant 2011, ($1500), Center for Academic Excellence, principal investigator

Faculty Fellows Grant, Winter Quarter 2010, ($500), Center for Academic Excellence, principal investigator

Hannah Anderson Sustainability Research Grant, July 2009-June 2010, ($5000), co-principal investigator

Selected Recent Activity

Refereed Journal Articles

Mosteller, Jill (2012), “Transformational Solutions of Self through Companion Animals, Advances in Consumer Research Proceedings (forthcoming).

Moschis, George, Jill Mosteller, and Choong Kwai Fatt, (2011), “Research Frontiers on Older Consumers’ Vulnerability,” Journal of Consumer Affairs, Vol. 45, (3), 467-491.

Poddar, Amit, Jill Mosteller, and Pam Scholder Ellen (2009), Consumers' Rules of Engagement in Online Information Exchanges, Journal of Consumer Affairs, Fall, Vol. 43, (3), 419-448.

Mosteller, Jill (2008), Animal Companion Extremes and Underlying Consumer Themes, Journal of Business Research, May, (61), 512-21.

Selected Conference Presentations

Mosteller, Jill (2012), “Transformational Solutions of Self through Companion Animals," Advances in Consumer Research, October 4-7, 2012, Vancouver, B.C.

Mosteller, Jill (2011), “Diving into a Consumer Behavior Classroom Learning Environment:  The Devil is in the Discussion,” Marketing Management Association Fall Educators’ Conference, September 21-23, St. Louis, MO.

Mosteller, Jill and Wendy Wilhelm (2011), "The Influence of Visual Imagery on Environmentally Significant Behavior," Advertising and Consumer Psychology Conference, May 6-7, University of Oregon, Eugene, OR.

Mosteller, Jill and Naveen Donthu (2010), Visual Processing Fluency and Cognitive Effort: Perceptual influences in Online Choice Outcomes, Society for Consumer Psychology summer conference, August 9-12, 2010, San Diego, CA.

Mosteller, Jill and Jerry Ketel (2010), The Brand Scoring Project; An Academic and Practitioner Collaboration, Special Session, Academy of Marketing Sciences conference, May 26-29, 2010, Portland OR.

Wilhelm, Wendy, Eric Love, Sandra Mottner, Craig Dunn, Erica Okada and Jill Mosteller (2010) Special Session - Marketing Education and Sustainability, Academy of Marketing Sciences conference, May 26-29, 2010, Portland OR.

Eroglu, Sevgin and Jill Mosteller (2007) "Shopping Experience:  A Reconceptualization," 10th SMA - Retail Strategy and Patronage Behavior Research Symposium, San Antonio, TX, November 7, 2007.

Memberships in Professional Societies

  • Association for Consumer Research
  • Society for Consumer Psychology
  • International Society for Anthrozoology


More Marketing & Advertising Research

Dr. Mosteller's profile