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Research - Douglas Tseng

Expertise

  • International Marketing/Business
  • Decision Making
  • Marketing Research & Market Analysis
  • Marketing Education
  • Online Marketing
  • Pricing

Selected Recent Activity

Refereed Journal Articles

R. Unni, L.P. Douglas Tseng, and D. Pillai (2010). “Context Specificity in Use of Price Information Sources.” Journal of Consumer Marketing, 27, 243-250.

L. P. Douglas Tseng and Yuang-shuh Lii (2006), "The Role of Attribute Order and Number Effects in Consumers’ Multiattribute Preferential Decisions," Research in Consumer Behavior, Vol. 10 165-183.

Yuang-shuh Lii, Hyung J. Lim, and L. P. Douglas Tseng (2004), "The Effects of Web Operational Factors on Marketing Performance" Journal of American Academy of Business, Cambridge, September, 486-491.

Bruce L. Stern and L. P. Douglas Tseng (2002), "Do Academics and Practitioners Agree on What and How to Teach the Undergraduate Marketing Research Course?" Journal of Marketing Education, (December), Vol. 24, No. 3, 225-232.

L. P. Douglas Tseng and Bruce L. Stern (1996), "Cultural Differences in Information Obtainment for Financial Decisions -- East vs. West," Journal of Euromarketing, Vol. 5, No. 1, 37-55.

Thomas R. Gillpatrick, Robert R. Harmon and L. P. Douglas Tseng (1994), "The Effect of a Nominal Monetary Gift and Different Contacting Approaches on Mail Survey Response Among Engineers," IEEE Transactions on Engineering Management, (August), Vol. 41, No.3, 285-290.

Bruce L. Stern and L. P. Douglas Tseng, (1993) "U.S. Business Schools’ Reaction to the Total Quality Management Movement," Journal of Education for Business, (September/October), Vol. 69, No. 1, 44-48.

Non-Refereed Publications

R. Unni, and Douglas Tseng (2010), “Perceptions of Online and On-Campus Business Programs:  Implications for Marketing Business Programs,” Review of Higher Education and Self-Learning, Vol. 2, Issue 4.

Yuang-shuh Lii and L. P. Douglas Tseng (2005), "The Effects of Advertised Reference Price on Consumer Price Judgments in Online and Offline Retailing Environments" Sun Yat-Sen Management Review, (December),Vol. 13, No. 5

L. P. Douglas Tseng and Bruce L. Stern (1996), "An Empirical Study of Service-Based Customer Dissatisfaction: Sources and Consequences" Sun Yat-Sen Management Review, (November) Vol. 4 No. 2

L. P. Douglas Tseng and Bruce L. Stern (1994), "A Critical Review of Multiattribute Preferential Decision Models Given Information Processing Capacity Limitation," The Review of Business Studies, (Fall), 3(2)

Selected Conference Presentations

Yuang-shuh Lii and L. P. Douglas Tseng (2006), "A Study of Reference Price Formation Processes" ACME Transactions,

Yuang-shuh Lii and L. P. Douglas Tseng (2005), "Consumer Evaluation of Online and Offline Reference Price Advertisment" ACME Transactions

Yuang-shuh Lii, Charles S. Chien and L. P. Douglas Tseng (2004), "The Effect of Reciprocal Dispersion on Price Acceptability" ACME Transactions

Yuang-shuh Lii and L. P. Douglas Tseng (2003), "Online Consumers' Perceptions of Acceptable Price Range and Advertised Reference Price" ACME Transactions

Yuang-shuh Lii and L. P. Douglas Tseng (2002), "The Moderating Roles of Price Consciousness, Product Knowledge, and Product Type in the Reference Price Advertisement Effect" ACME Transactions

Yuang-shuh Lii and L. P. Douglas Tseng (2001), "A Cross Product Analysis of the Relative Importance of Product Attributes on Consumers' Perceptions of Quality" ACME Transactions

Yuang-shuh Lii and L. P. Douglas Tseng (2000), "A System Dynamics Model of Price Referencing Effect," ACME Transactions

L. P. Douglas Tseng, Yuang-shuh Lii and Estelle Buisson (1999), "Segmenting the International Markets: A Schema for Classifying Different Approaches to International Market Segmentation," ACME Transactions

L. P. Douglas Tseng and Yuang-shuh Lii (1998), "A Cross-Cultural Model if the Referencing Effects on Consumers' Price Judgments," ACME Transactions

L. P. Douglas Tseng and Yuang-shuh Lii (1997), "The Referencing Effects of Consumers' Price Judgments: A Conceptual Model of Price Referencing," ACME Transactions.

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