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Research - Don Dickinson

Courses Taught

  • Intro to Advertising
  • Media Strategy
  • Advertising Campaigns
  • Account Management
  • NSAC

Awards and Recognitions

  • Nominee (2010), Harry Visse Excellence in Teaching Fellow
  • Received (2009) the University Exceptional Performance Award
  • Honored (2009) as a Distinguished Alumnus of the PSU MBA Program (The Early Years)
  • SBA Dean’s nominee for the University Distinguished Faculty Award 2006
  • Faculty award for Teaching Excellence in Marketing 2005

Books Published

  • 2011: “ADVERTISING METRICS AND ROI: A Guide to Improving Agency Accountability and Effectiveness.” Published by the American Association of Advertising Agencies (4A’s) as part of its Thought Leadership Series for Senior Agency Management.
  • 2009: “THE NEW ACCOUNT MANAGER: Redefining the Crucial Role of Account Service in the Changing Business of Advertising,” 2nd edition (2009). This book has arguably becoming the bible on the subject among ad agencies as well as universities.
  • 2012: “MEDIA STRATEGY AND PLANNING WORKBOOK: How to Create a Comprehensive Media Plan. 2nd edition” 

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