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Research - Charla Mathwick

Research Fellow

University of Maastrict, The Netherlands

Recent Activity

Refereed Publications

Mathwick, C., Wagner, J., & Unni, R. (2010). Computer mediated customization tendency (CMCT) and the adaptive e-service experience. Journal of Retailing, 86, 11-21.

Mathwick, C., Wiertz, C., de Ruyter, K. (2008). Social capital production in a virtual P3 community. Journal of Consumer Research, 34, 832-849.

Mathwick, C. (2005). The effect of playful web experiences on brand attitude formation. Advances in Consumer Research, 65-97.

Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31, 324-33.

Mathwick, C., Malhotra, N. K., & Rigdon, E. (2002). The effect of dynamic retail experiences on experiential perceptions of value: An internet and catalog comparison. Journal of Retailing, 78, 51-60.

Mathwick, C. (2002). Understanding the online consumer: A typology of online relational norms and behavior. Journal of Interactive Marketing, 16, 40-55.

Mathwick, C., Malhotra, N. K., & Rigdon, E. (2001). Experiential value, conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77, 39-56.

Selected Conference Presentations

Mathwick, C (2010). Moderator and Participant in a Special Session entitled “Influencing the Influencers" with Amber Lindsay, Koopman Ostbo Marketing Communications and Jascha Kaykas-Wolff, Webtrends, Academy of Marketing Science, (May), Portland, OR.

Mathwick, C. (2010). "The Motivation to Generate Product Reviews:  A Longitudinal Study of the Impact of Reviewer Rankings." American Marketing Association Summer Educators' Conference, (August) Boston, MA.

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