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SBA Professor Talya Bauer co-authors Graphic Novel Textbook
SBA Professor Talya Bauer has coauthored a graphic novel textbook on Management.
The textbook, titled "Atlas Black: Managing to Succeed," follows the title character's quest to open his own restaurant. A sequel will be published in the spring, and a third book, focused on franchising, is in the works.
Read a summary on Bloomberg Business Week website and on the Wall Street Journal website.
Learn more about Dr. Bauer and her research
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The Social Innovation Incubator at Portland State University provides social entrepreneurs and intrapreneurs the resources, networks, and encourageme