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SBA Professor Talya Bauer co-authors Graphic Novel Textbook
Author: School of Business Administration
Posted: March 11, 2010

SBA Professor Talya Bauer has coauthored a graphic novel textbook on Management.

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The textbook, titled "Atlas Black: Managing to Succeed," follows the title character's quest to open his own restaurant. A sequel will be published in the spring, and a third book, focused on franchising, is in the works.

Read a summary on Bloomberg Business Week website and on the Wall Street Journal website.

Learn more about Dr. Bauer and her research